We are a highly experienced team of WordPress developers, coders, designers and experts. On this page, we explain what WordPress is, why it’s awesome, what to look for in a WordPress developer, and why we think you should choose us over any other company out there.
If you already know what you want, please feel contact us right away. We’re looking forward to meeting you! If not, that’s cool too, just read on….
Why Use WordPress?
You’ve made a good decision by choosing to use WordPress for your website! WordPress is the most popular Content Management System (CMS) available today and is used by 28.6% of the entire internet. In fact, over 500 new WordPress sites come online every day!
WordPress is an open source project which essentially means that code that is created for the project is free for anyone to take and to use. WordPress is specifically released under a General Public License (GPL) to foster an ecosystem of code-sharing and code improvements that everyone can participate in.
Why is WordPress So Popular?
Because WordPress was released under a GPL license, developers, designers, and the like have been constantly working on and improving WordPress for the betterment of the entire WordPress community. Since the WordPress code can be downloaded and used for free, the barrier of entry for using WordPress has been much lower than it has been for other CMS’s.
WordPress is also incredibly easy to use, easy to update, and has a lot of features already built in. There are also over 50,000 plugins for WordPress that allow WordPress Developers and site owners to easily extend the functionality of WordPress. On top of that, there are over 20,000 themes (templates) for WordPress.
In short, this means that WordPress is almost infinitely flexible to be made to look a certain way while having the features and functionalities that you would want in a website. Many websites can be pieced together using already existing themes and plugins which helps to drastically reduce the cost of web development.
What is a WordPress Plugin?
WordPress plugins are a way to extend the functionality of WordPress without altering the core files of WordPress.
Plugins can extend the functionality of WordPress drastically allowing you to add everything from social media links and widgets to shopping carts to membership features to fancy sliders or banners to features that make laying out your content easier… and pretty much anything else you can think of.
Most plugins are available for free in the WordPress.org Plugin Directory but there are several sites that offer paid plugins as well.
Even with as many plugins as there are though, it’s quite possible that none of them will quite fit exactly what you’re looking for on your site. This is where we can help with Custom Plugin Development.
What is a WordPress Theme?
Generally speaking, a WordPress theme is what defines how your WP site will look. They include code files for displaying the various page types that are built into WordPress by default such as the home page, blog page, archive pages (pages based on categories, tags, etc.), and other pages.
Some themes also extend the types of pages beyond the default set of WP by adding pages such as Portfolio, Team Members, Gallery, etc. Some themes also extend the functionality of WordPress as well (similar to plugins) by adding features such as settings for changing colors, logo, page layouts, etc. Some themes also go above and beyond adding pages and settings to include all the functionality of a “web app” for displaying real estate properties, running an online store, creating a job site, or making a local business directory, just to name a few.
These days, many WordPress themes can be changed using the built-in customizer so long as they are utilizing WordPress’s best practices for development. The customizer allows a user to view the changes to the WordPress site on the front end in real time, so it is quite a handy tool.
WordPress Projects We’ve Done
We have an entire team of WordPress experts on our team, and we service a wide array of customers across many industries. Here are a few of our highlights:
We were able to build out this brochure-type, landing-page site for them at the last minute for their meeting, and it accomplished exactly what we knew it could.
Their Director of Operations provided feedback saying, “Nice work on our new website. In his meeting with General Motors, our CEO was getting some flak for our web design and lack of social media presence (they were looking at our old site). He directed them to the site that Scepter had been building, and they changed their tune immediately. They actually apologized and said we looked great! Thanks again for making it happen in a pinch.”
He needed a web redesign and brand overhaul to help him better tell his story and to showcase the documentary that was produced about his adventure to find Noah’s Ark.
Kevin writes, “Like their namesake, Scepter Marketing will elevate your company with the online marketing authority and authenticity it needs to thrive in todays marketplace. Matthew Hall and Corban Robbe helped me to find and tell my story so Grace Explorations could become everyones story. They are men of high character and inexhaustible creativity. They are very easy to work with and you always get the feeling like they really care about helping bring your dream to reality. Isn’t that what we’re all looking for in a marketing company? If that’s what you’re looking for you’ve found the right company – Scepter Marketing.”
To showcase our WordPress developer talent, we built PressCastle to collect all of the themes around the web into one, simple to search website.
We scraped WordPress theme data from very large theme marketplace websites such as ThemeForest.net, WordPress.org, CreativeMarket.com, and TemplateMonster.com as well as over 300 independent theme companies to try to accumulate all of the themes in existence.
The theme we used was developed from scratch off of a design that our team dreamed up. This was a custom development project through and through. It was quite advanced with the scraping that we had to do. Once we had programmatically gathered the data, we converted it into Woocommerce products for displaying them on our site.
We built in several custom features to help us manage the categories, custom data sets, and users as well. It’s one of the projects we are most proud of.
Our WordPress Developer Services
Custom WordPress Plugin Development
As WordPress developers we can craft WordPress plugins to exactly match the needs of your website. For example, we had a customer that manufactured jewelry who wanted an easy way to push his inventory to several of his customers’ sites. So we created a plugin for him to sync 1000+ products from his WordPress site to theirs.
In this case, there was no other plugin that quite met the needs of our customer, so we developed one from scratch. We would be happy to create a custom plugin for your site or to add customizations to existing plugins such as Woocommerce or WP Job Manager or other large plugins.
Custom WordPress Theme Development
While some modern themes are very flexible in the design and layout they can offer, having a custom theme can both make your website unique as well as give the exact styling and features that you want. But why create a custom theme when WordPress is so infinitely flexible and there are already 20,000+ themes to choose from? Here are a few scenarios:
- Complex sites – While there are thousands of themes and plugins to use to customize WordPress, sometimes it is better to have a more seamless approach. Instead of using a theme and 15 plugins all created by separate authors, who use different code bases and standards, and who update their work at different times, it can be much simpler and more stable to have a custom theme developed that integrates all of the features together. Doing so reduces the risk that of the site breaking, making it more stable. It also allows for the exact presentation of your site that you desire which isn’t always 100% possible without a custom theme.
- Large organizations – Large organizations need to have a point of contact that is responsible to make sure their websites stay online and remain useful to their visitors. While some themes and plugins are well maintained, it can be difficult to get quick support from these companies, especially since most of them do not have any kind of phone support. Therefore, sometimes the creation of a custom theme makes more sense for larger companies who not only need advanced support but who also want a completely unique presentation of their business on the web.
- Stylistic sites – As great as WordPress themes are becoming, they are not always on the bleeding edge of the design world. If you are looking to incorporate state of the art design techniques, a custom theme would be a better way to accomplish this.
- Faster Speed – The better, more flexible themes for WordPress are also often “bulky” meaning that they load slower than simpler themes. Because these themes are built to facilitate many different styles, layouts, and purposes, they often contain a lot of “extra” code that doesn’t need to be there for your particular purpose. This extra code can significantly increase page load times, and having a custom WP theme built would likely eliminate this problem.