What Makes a Good Business Website?

2019-03-05T16:53:51+00:00By |Blog, SEO, Web Development|0 Comments

Nowadays, an online presence is vital for any business. Creating a basic website for a business isn’t very difficult with many website creation tools available online. But what makes a good business website, and how do you ensure that it generates sales?

Here are some tips that can help you to build and maintain a successful website and to win new customers.

Appearance

It is very important to have a unique and simple interface design on your website. If the interface or theme is too congested, the customer could be confused between items and will find it difficult to search for their desired product. So, keep it simple but attractive. Choose nice colors and fonts to make everything clear to the consumer.

After setting the interface of your website, it’s time to make your website visually professional and appealing. People will not regularly visit a website until they find it attractive. Images are a very important element to make your website popular among customers. Buyers will not buy any product unless they see what it looks like.

Add good-quality images and meaningful graphics with appropriate color schemes to your website. And don’t forget to add .gifs and videos too, as they will definitely make the number of the visitors and shares increase. Also, never overload your web pages with a lot of images.  Use text that can be easily read: the most easily read combination is black text on white background.

Make Your Website Easy to Find

The best websites are the ones that can be easily found. And if your visitors aren’t able to find you, they won’t be able to reach you. The process of optimizing the website in such a way that it appears at the top of search engine results with the help of certain keywords is known as search engine optimization. To reach your target customers, your website must be SEO friendly. Try to use some good keywords in your content so your customers can not only easily find your site, but can also easily find products or services on your site. Do some good research and add highly ranked keywords for your products.

Content

Audiences usually look for information that helps them to make a decision. Sell your product with impressive blogs and articles. This will include both your product description and your company’s ideas in detail. The content must be well-written, contain true knowledge and, most importantly, it should be SEO-friendly so that it can easily be found through search engines.

So, along with the style of your site, you must have informative and relevant content. Label topics clearly and put breaks in text. Write text in the form of small paragraphs. Never make your visitors get bored with with visually overwhelmed text, which is also not easy to read on mobile devices.

Keep Your Website Updated

Always keep your website updated. If there is old data available on your website, the number of visitors will drastically decrease. Buyers will not find anything new, and they will move to something fresh. Create catchy descriptions for your products and make them unique in order to increase your website’s search results. Update old descriptions of products if needed. Also, update your blog content on regular basis, because users don’t like to view the same content again and again.

Make Your Site Mobile Responsive

Make sure your site has a mobile-friendly design. Many buyers use their smartphones to access products, whether to buy something or to check reviews. Cell phones are the most-used device of this era. So, be sure to make your website responsive to mobile phones and tablets in addition to laptops and desktops. One reason customers prefer to browse on mobile phones is because it helps them to connect to the contact numbers available on your website.

Make Your Site Accessible to All

Make your website user-friendly! Your website must be made accessible to all. For the website to become successful, it should have a good look and it must also provide an excellent user experience. Making your website user friendly is most important of all. For the success of your website, website usability can play a very important role. Good usability can help in providing an amazing experience for visitors while improving the chances of your success. It is the main factor which sets a professionally-made website apart from other websites.

Keep Your Website Linked With Your Business

The website must contain all the primary as well secondary information about your business. You must add all the necessary details about your business to make customers confident and comfortable enough to buy your product. If you have multiple products to sell, each product should be described briefly to satisfy the consumer. Your company’s basic information also includes its address, phone number, email address and helpline or complaint number.

Functionality

Each component of the site must work properly and quickly. Poorly constructed or broken components of your site will leave visitors frustrated. Everything related to the functionality of your site must work as per expectations, like contact forms, hyperlinks, event registration, site search, etc. Check any statistics or figures completely, as you never know who might be quoting your site in future. Also, you should not have incorrect grammar or punctuation or spelling mistakes on your site in order to increase your credibility.

All of the above characteristics can help to make your website more successful and increase customer satisfaction. By following these simple guidelines, you will be headed in the right direction for making a website that can help you earn a positive response from your customers.

About the Author:

Matt is a marketer and WordPress expert. Founder of Scepter, Matt oversees the larger web dev projects for the company. Seeing innovative ideas come to life is his passion, and therefore he pushes Scepter ahead to help our customers bring their projects to life.

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