A brand is the visual representation of your business. It needs to hold a comprehensive detail of character, association, coherence and a touch of intellect. This is to help you stand out from the plethora of other options available in the saturated markets of modernity. A brand is constructed on images, phrases, sounds, logos, and graphics that influence people toward a single thought: your company is the only company a customer should associate with a certain product or service. Brands not only evoke loyalty, but also win the trust of the target audience.
You might be wondering what can be done to create a brand that resonates with the people sufficiently? The answer is: effort. You need to create a user experience and association that links your clients to your brand.
Here are the 5 essential elements that can help you build a brand by utilizing the power of web design elements. Brands have a set of unwritten rules that help them build a solid connection with their clients. It is the offer of safety and trust that lets a product establish their customer base.
Starting out as a brand may seem like a complicated mess. But it is significant for a business to find their space in the competition. Whether you are an online leather jacket store or a logo design studio, this article will help you find your way to a successful brand. So without lingering on, let’s jump straight to the topic.
The impact of color
The choice of color palette plays a pivotal role in the success of a business both online and in stores. It is not only a tool used for aesthetic purposes, but also plays a crucial role in the stimulation of multiple emotions. The subconscious connections built by colors can help you achieve your goals.
The fact that your pulse, respiration and blood pressure can all be affected by the colors you see is used by many megabrands to attract customers. The symbolism of colors can give the right vibes to your clientele.
If you are a consultant, the colors purple and black will do well in your favor because they represent power and authority. If you are an educator, the colors blue and green would suit you. Ever wondered why hospitals are green and restaurants are always red, orange and yellow? It is the psychology of colors at play. The color palette of a brand must reflect its features and establish a psychological impact on the viewer.
Establish a strong character
Personality plays an important part in defining the purpose of your brand. Does your company look safe and stable to your customers, or do you seem like a fickle company close to shutdown? Answering these questions is essential for getting your product placed in commercial sockets of product placements.
Your brand’s character needs to be shaped according to what the customer resonates with. They must find a close association with you in order to relate to your products. Anthropomorphism can be utilized to establish strong character elements for your brand. Whether it’s Twitter’s tiny blue bird or Careem’s winking logo, these loving characteristics help you out in winning over your target audience.
Evoke precise emotions
Anthropomorphism may add physical features of living things on your inanimate brand, but the right emotions bring your brand to life. Your brand’s custom web design needs to have a strong emotional representation in order to develop a successful impression on the customer.
Before designing a website, it is necessary for your company to have a clear vision. What are the emotions you want your viewers to experience when they first visit the site? Should they feel excited? Or does your brand need people to sympathize with you? Do you want your customers to write back to you? Or are you planning a long-term individual correspondence with each customer?
The answer to each of these questions lies in the emotion you wish to evoke in your customer. The aesthetic of your company should not only match the latest trends, but also act as a catalyst. This should be done to induce the precise ideas and emotions you wish to project to your clients through the brand. For example, a student portal must have educational photos and a serious color palette to win over students. A therapist could use green colors and natural scenery to exude a calming vibe.
Continue to remain consistent
Your brand needs to become an inevitable part of your customer’s life. It has to be memorable enough to leave a meaningful impact in order to be successful. A consistent flow of similar ideas throughout your website design will help in defining the character and story of your brand. Both of these elements can be taken care of by implementing the same colors, visuals, and typography throughout the website, social media platforms, and blog. It should collectively represent an undeniable picture of your business.
Let’s take Skype as an example. They have consistently integrated multiple elements of branding by using the same graphic over the years: the two-dimensional white and blue cloud and rainbow. Consistency in visual layouts saves you effort in creating new images and style sheets all the time. It also boosts the speed of loading the web design elements of your website.
Be unique, be yourself
As a new brand in its budding phase, you may feel intimidated by the preexisting major brands in the market. But remember that they too were once where you are at this moment. Don’t try to copy someone in style, tone or content. Your uniqueness of thought is an element that helps you create the best UX design that seems attractive to your viewers. If you choose to be yourself and true to your vision, your dedication will bring you the fruits you desire. Your web design should show your story as a brand and as an individual. It should highlight everything that makes you stand out.