The better the ecommerce store works, the more likely it will get traffic, improve visitor engagement and achieve better conversion. Given that Internet users are increasingly impatient and that mobile devices are becoming the primary sources of online access, it is necessary to improve the performance of your WooCommerce store more than ever!
The loading time is the main reason for the poor performance of an ecommerce store. More importantly, with a growing number of smartphones and tablet users, speed and performance have never been higher on mobile devices. In this article, we will see five tips for improving the performance of a WooCommerce store.
1. WooCommerce Hosting
The choice of a reliable host is the basis of the performance of your WooCommerce store. Your WooCommerce hosting allows your store to load faster, regardless of the devices. Remember that all hosting plans offer different services, especially when you opt for a cheap hosting service.
If your primary concern is the better performance of your store, it is imperative to choose the right web host. Ideally, you should look for a reputable and reliable web host, offering a hosting plan that fits your budget.
What else? You must carefully read the WooCommerce hosting requirements for your online store. The most commonly available hosting plans are:
- Shared Hosting
- Dedicated Hosting
- VPS Hosting
- Managed Cloud Hosting
All these hosting plans each have a set of advantages and disadvantages. If you are looking for, for example, an affordable hosting plan for your new WooCommerce store with limited traffic, you should consider choosing a shared hosting. But, if your store has a lot of traffic, choosing a dedicated hosting or managed cloud hosting will probably be the best option.
If the price is not an obstacle for you, managed cloud hosting can give you peace of mind, load time, and improved performance.
2. Use Content Delivery Network
Content Delivery Network (CDN) has become a necessity for stores that prefer faster response time and reduced latency for the user. A CDN is a system of servers strategically positioned around the world. These servers make sure your store is online and speed up your content. The main objectives of a CDN are speed, scalability and high availability.
It means that whenever users request data from your store, the data provided will come from a server near their home.
Using a CDN helps improve the performance of your WooCommerce store. However, given the many CDNs available, choosing the right one can be a difficult task. Among the CDNs worth exploring are CloudwaysCDN, Cloudflare, and MaxCDN.
3. Use WordPress Cache Plugin
The pages of WooCommerce are “dynamic”. That is why we recommend each WooCommerce store to use a caching plugin. Caching can make your WooCommerce store 2x to 5x faster.
Here’s how caching works: instead of going through the entire page generation process every time, your caching plugin makes a copy of the page after the first load, and then serves that cached version to each user ulterior.
When a user visits your WooCommerce store, your server retrieves information from the MySQL database; then everything is assembled into HTML content served to the user. It is a long process, but you can spend a lot of it when you use caching instead.
There are many caching plugins available for WordPress, but we recommend using Breeze — Free WordPress Cache Plugin. It is not difficult to set up or configure, and your visitors will notice the difference.
4. Optimize and Compress Images
Images are, without a doubt, one of the most crucial components of a store. Any store devoid of images is like a lifeless entity. Of course, content plays an essential role in attracting visitors, but the addition of images significantly boosts the traffic. But, if you do not optimize your images, your pages will load more slowly.
Avoid using large images on your store and prefer images that fit the display size of your theme. Also, make sure that the weight of the images is not too heavy, as this will also delay the display of your product pages. There are many ways to optimize your store’s images in the most efficient way possible.
You can use plugins to automatically optimize images, such as ShortPixel, Imagify — or combine images from WooCommerce store using CSS sprites — a useful technique that requires technical skills.
You can also use websites like Compressor.io, which allows you to compress your images without adding a plugin to your WooCommerce store.
5. Use a Lightweight Theme
Having a cluttered theme can prevent visitors from accessing the content of your WooCommerce store. This kind of theme may take longer to access a page or article.
Keep in mind that you only have a few seconds to convince a visitor to stay on your store. In addition, slow loading time of pages can divert visitors instantly, which will eventually lose you sales.
Therefore, it is essential that your theme is as light as possible and that it contains only the elements necessary to capture the attention of visitors. You will find these kinds of themes on websites like the WordPress Theme Directory, ThemeForest, etc. or of course you can use our very own free wordpress theme.
You now have five tips that will allow you to sneak up the performance of your WooCommerce store. Most of these tips help speed up WooCommerce store because it is the dominant factor responsible for optimizing the performance.
If we forgot an important point that can improve the performance of WooCommerce stores, do not hesitate to let us know, we will add to this list.
Do you use one of the tips we mentioned now? Are you planning to put these different tips in place to improve the performance of your WooCommerce store? Let us know your thoughts in the comments below.