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Web Design Company in Lansing, MI 2017-09-11T03:23:24+00:00

Best of Both Worlds

Scepter strategically plans, designs, and optimizes websites to meet your unique goals

We build CMS based websites using popular CMS’s such as WordPress, Shopify,
Magento, etc. And we also build entirely custom solutions.
Let’s Talk

Best of Both Worlds

Scepter strategically plans, designs, and optimizes websites to meet your unique goals

We build CMS based websites using popular CMS’s such as WordPress, Shopify, Magento, etc. And we also build entirely custom solutions.
Let’s Talk

Our Process

Discover Your Objectives

No one wants a website. Everyone wants the results that a great website and a digital marketing plan can bring to their business. Our first step is to understand what “results” means to you and your company. From there, we also seek to understand who your customers are, what you’re already doing that is working to bring them in, and how we can use your website to position you and your company as the market leader and to attract more of the customers that you want.

Branding and Identity

Once we’ve established your goals, the next step is to craft a brand that will make your company recognizable and that drive loyalty from your customers. We do this through a “brand story” that goes far beyond just a logo.

Graphic and Web Design

Once the brand story is established, we go to work designing creatives for your company’s needs. Wireframes are worked up at this point which eventually become full-fledged web design mockups are created at this stage as are social media banners, ad banners, landing pages, email newsletters, and other graphics to ensure that the experience of your customers across the web is seamless and congruent.

Website Development

Once the mockups are completed and signed off on, we go to work developing the website, testing and retesting it to make sure that everything works the way it is supposed to. We offer a high-level of transparency so that together we can make course corrections where necessary so that you are highly satisfied with the site.

Digital Marketing

A website should just be the beginning. Once the site is up, the project is passed off to our Digital Marketing team to begin marketing the site according to the strategic plan that we’ve established with you to help you reach your goals through the power of the internet.
Let’s Talk

Our Process

Discover Your Objectives

No one wants a website. Everyone wants the results that a great website and a digital marketing plan can bring to their business. Our first step is to understand what “results” means to you and your company. From there, we also seek to understand who your customers are, what you’re already doing that is working to bring them in, and how we can use your website to position you and your company as the market leader and to attract more of the customers that you want.

Branding and Identity

Once we’ve established your goals, the next step is to craft a brand that will make your company recognizable and that drive loyalty from your customers. We do this through a “brand story” that goes far beyond just a logo.

Graphic and Web Design

Once the brand story is established, we go to work designing creatives for your company’s needs. Wireframes are worked up at this point which eventually become full-fledged web design mockups are created at this stage as are social media banners, ad banners, landing pages, email newsletters, and other graphics to ensure that the experience of your customers across the web is seamless and congruent.

 

Website Development

Once the mockups are completed and signed off on, we go to work developing the website, testing and retesting it to make sure that everything works the way it is supposed to. We offer a high-level of transparency so that together we can make course corrections where necessary so that you are highly satisfied with the site.

 

Digital Marketing

A website should just be the beginning. Once the site is up, the project is passed off to our Digital Marketing team to begin marketing the site according to the strategic plan that we’ve established with you to help you reach your goals through the power of the internet.

 

You Don’t Need A Website. You Need Results.

WordPress and Other CMS’s

WordPress

With nearly xx% of all sites on the internet being built in WordPress (insert link to source here), WordPress is the CMS of choice by a very large majority of web designers and developers. It’s functionality and features are constantly improving, being fed from a huge ecosystem of tens of thousands of developers who contribute to the platform.

With an ecosystem of over 30,000 plugins and 20,000 themes, it can be overwhelming to choose the right mix to build your site. Having worked with WordPress sites for over 7 years, we are incredibly well versed in WordPress and our customers trust us to navigate this vast landscape to build excellent and reliable solutions for their websites.

Though using existing theme and plugin functionality is often expedient and cost effective, sometimes it is necessary to build custom themes and plugins in order to build a solution that will work best for our customers. Having a custom solution is often much easier to maintain and is less likely to have issues that many WordPress users encounter.

Other CMS Systems

With the crazy growth of WordPress, most of our CMS work these days consists of migrating our clients’ sites from another CMS to WordPress, but we are highly capable of building and maintaining websites on other CMS’s as well.

If desired, our team can create and main sites built with with Drupal, Joomla, and Concrete5. Our team has even built an internal CMS system to quickly roll out simple sites, so nothing in the CMS world is beyond our skillset or ability.

Get Started

Our Platforms

WordPress

With nearly xx% of all sites on the internet being built in WordPress (insert link to source here), WordPress is the CMS of choice by a very large majority of web designers and developers. It’s functionality and features are constantly improving, being fed from a huge ecosystem of tens of thousands of developers who contribute to the platform.

With an ecosystem of over 30,000 plugins and 20,000 themes, it can be overwhelming to choose the right mix to build your site. Having worked with WordPress sites for over 7 years, we are incredibly well versed in WordPress and our customers trust us to navigate this vast landscape to build excellent and reliable solutions for their websites.

Though using existing theme and plugin functionality is often expedient and cost effective, sometimes it is necessary to build custom themes and plugins in order to build a solution that will work best for our customers. Having a custom solution is often much easier to maintain and is less likely to have issues that many WordPress users encounter.

Other CMS Systems

With the crazy growth of WordPress, most of our CMS work these days consists of migrating our clients’ sites from another CMS to WordPress, but we are highly capable of building and maintaining websites on other CMS’s as well.

If desired, our team can create and main sites built with with Drupal, Joomla, and Concrete5. Our team has even built an internal CMS system to quickly roll out simple sites, so nothing in the CMS world is beyond our skillset or ability.

Get Started

E-Commerce

We help our clients choose the right ecommerce platforms, craft the perfect design, drive traffic, and convert that traffic into paid customers. From the marketing that drives traffic, to building and maintaining the ecommerce site, to the follow up sequences that bring should-be customers and existing customers back to the site again and again, we help our clients effortlessly navigate ecommerce.

E-Commerce

We help our clients choose the right ecommerce platforms, craft the perfect design, drive traffic, and convert that traffic into paid customers. From the marketing that drives traffic, to building and maintaining the ecommerce site, to the follow up sequences that bring should-be customers and existing customers back to the site again and again, we help our clients effortlessly navigate ecommerce.

Over the past couple of years, Shopify has exploded onto the scene as one the leading do-it-yourself (DIY) e-commerce platforms. This Software as a Service (SaaS), allows users to quickly and easily set up and run an ecommerce business without worrying at all about hosting, maintenance, or updates. It’s an incredible, easy-to-use system, and we love working with it.

Though it does have a growing ecosystem of its own, the themes that are available for Shopify are often limiting for those who want a custom look and feel for their store. Likewise, while there are some fantastic apps in the Shopify App Store, they don’t always work as expected or achieve 100% of the desired functionality.

Our team are experts as working within Shopify’s system to customize existing themes and apps or to build a custom theme or apps that help our clients grow their ecommerce businesses. We even offer complete setup services for clients that want to get to selling more quickly by having professionals handle the entire setup.

Magento has long been the platform of choice by enterprise companies making the move from brick-and-mortar to e-commerce. Magento is an open source platform and as such offers significant flexibility for larger scale e-commerce businesses.

Our teams are Magento pros, and can help with the entire process from server selection and configuration to setting up Magento itself to installing a theme and plugins to customizations to imports of products. If moving from another e-commerce platform, we can also take care of the migration of your historical data so that orders and users are not lost.

As WordPress has risen in popularity, Woocommerce emerged as the leading e-commerce plugin for WordPress, eventually being acquired by the company that created WordPress, Automattic. Woocommerce now accounts for more than 5% of e-commerce sites on the internet.

Being that we’re WordPress experts, we can easily manage the setup of both WordPress and Woocommerce with all the features and functionality that will make for an optimized, stable, secure store on the most popular platform available.

From custom themes that integrate with Woocommerce to custom extensions of the Woocommerce plugin itself, we craft elegant solutions for our WordPress / Woocommerce customers.

Other E-Commerce Platforms

While WordPress / Woocommerce, Shopify, and Magento account for most of the e-commerce sites that we do these days, we do work with several other ecommerce platforms as well from BigCommerce to PrestaShop to YoKart to ZenCart.

Multi-Channel E-Commerce

While we firmly believe that your ecommerce website is the cornerstone of your digital marketing presence, it often makes sense to sell your products and services across multiple other ecommerce marketplace channels such as Amazon, eBay, Etsy, and Walmart. These established sites can often drastically increase sales because they are already well known, established sites that millions of buyers frequent and trust.

While selling on any of these platforms is simple enough, keeping track of inventory, orders, sales, and customers across multiple marketplaces and your own website can be very challenging. Spreadsheets usually don’t cut it for long.

Fortunately, we are developing our own inventory tracking and order fulfillment software that allows our customers to effortlessly keep track of their business no matter how many platforms they sell on saving them thousands of hours of time and tens of thousands of dollars in expenses.

While our multi-channel fulfillment software is shaping up to be quite robust, we also build custom solutions for those growing businesses that need a solution that custom fits their ecommerce business more perfectly.

Over the past couple of years, Shopify has exploded onto the scene as one the leading do-it-yourself (DIY) e-commerce platforms. This Software as a Service (SaaS), allows users to quickly and easily set up and run an ecommerce business without worrying at all about hosting, maintenance, or updates. It’s an incredible, easy-to-use system, and we love working with it.

Though it does have a growing ecosystem of its own, the themes that are available for Shopify are often limiting for those who want a custom look and feel for their store. Likewise, while there are some fantastic apps in the Shopify App Store, they don’t always work as expected or achieve 100% of the desired functionality.

Our team are experts as working within Shopify’s system to customize existing themes and apps or to build a custom theme or apps that help our clients grow their ecommerce businesses. We even offer complete setup services for clients that want to get to selling more quickly by having professionals handle the entire setup.

Magento has long been the platform of choice by enterprise companies making the move from brick-and-mortar to e-commerce. Magento is an open source platform and as such offers significant flexibility for larger scale e-commerce businesses.

Our teams are Magento pros, and can help with the entire process from server selection and configuration to setting up Magento itself to installing a theme and plugins to customizations to imports of products. If moving from another e-commerce platform, we can also take care of the migration of your historical data so that orders and users are not lost.

As WordPress has risen in popularity, Woocommerce emerged as the leading e-commerce plugin for WordPress, eventually being acquired by the company that created WordPress, Automattic. Woocommerce now accounts for more than 5% of e-commerce sites on the internet.

Being that we’re WordPress experts, we can easily manage the setup of both WordPress and Woocommerce with all the features and functionality that will make for an optimized, stable, secure store on the most popular platform available.

From custom themes that integrate with Woocommerce to custom extensions of the Woocommerce plugin itself, we craft elegant solutions for our WordPress / Woocommerce customers.

Other E-Commerce Platforms

While WordPress / Woocommerce, Shopify, and Magento account for most of the e-commerce sites that we do these days, we do work with several other ecommerce platforms as well from BigCommerce to PrestaShop to YoKart to ZenCart, we can help build, customize, and maintain your ecommerce website.

Multi-Channel E-Commerce

While we firmly believe that your ecommerce website is the cornerstone of your digital marketing presence, it often makes sense to sell your products and services across multiple other ecommerce marketplace channels such as Amazon, eBay, Etsy, and Walmart. These established sites can often drastically increase sales because they are already well known, established sites that millions of buyers frequent and trust.

While selling on any of these platforms is simple enough, keeping track of inventory, orders, sales, and customers across multiple marketplaces and your own website can be very challenging. Spreadsheets usually don’t cut it for long.

Fortunately, we are developing our own inventory tracking and order fulfillment software that allows our customers to effortlessly keep track of their business no matter how many platforms they sell on saving them thousands of hours of time and tens of thousands of dollars in expenses.

While our multi-channel fulfillment software is shaping up to be quite robust, we also build custom solutions for those growing businesses that need a solution that custom fits their ecommerce business more perfectly.

Hosting and Support

Our clients trust us with the hosting and maintenance of their websites and they also trust that we will be there for them when they have questions or concerns…. And we deliver!

We offer top-tier, managed hosting and corresponding maintenance packages that ensure that our clients have maximum uptimes, can handle huge surges of traffic as needed, load quickly, are secure, and have enough flexibility for you to effortlessly scale their businesses.

Each project is assigned at least one Project Manager that functions as the single point of contact for the project. Our project managers are available during regular business hours and our support team is available 24/7 in case of emergencies.

MORE INFO

Hosting and Support

Our clients trust us with the hosting and maintenance of their websites and they also trust that we will be there for them when they have questions or concerns…. And we deliver!

We offer top-tier, managed hosting and corresponding maintenance packages that ensure that our clients have maximum uptimes, can handle huge surges of traffic as needed, load quickly, are secure, and have enough flexibility for you to effortlessly scale their businesses.

Each project is assigned at least one Project Manager that functions as the single point of contact for the project. Our project managers are available during regular business hours and our support team is available 24/7 in case of emergencies.

MORE INFO

Let’s Connect

517-292-3199

Let’s Connect

517-292-3199