White label SaaS tools offer a dynamic way for digital agencies and entrepreneurs to broaden their service range without developing technology from scratch. These solutions allow businesses to brand and scale diverse services rapidly to meet growing market demands.
Covering various functionalities, white label tools enhance areas from email automation to customer relationship management (CRM), sales funneling, and more.
In this blog, we will explore the best white label SaaS software that digital agencies can start selling to their clients today, aiming to enhance service delivery and optimize workflow.
ActiveCampaign
ActiveCampaign specializes in streamlining email marketing, marketing automation, and CRM for small to medium-sized businesses. As a white label tool, ActiveCampaign allows digital agencies to rebrand the platform, presenting it as their own service to clients.
This enables agencies to offer sophisticated email marketing and CRM solutions under their own brand, enhancing their professional image and expanding their service portfolio without the need to develop these technologies in-house.
Key Features:
- Email Marketing Automation: Automate email sequences based on user behavior and preferences to deliver personalized experiences.
- Advanced Segmentation: Create targeted campaigns that speak directly to different audience segments based on their actions and profiles.
- CRM Integration: Seamlessly integrates with the customer relationship management component to track interactions and nurture leads throughout the sales funnel.
- Site and Event Tracking: Gain insights into how users interact with your website and campaigns, allowing for refined strategies and better conversion rates.
- Dynamic Content: Customize messages based on user data, ensuring content relevance and engagement.
- Reporting and Analytics: Comprehensive analytics tools to track the effectiveness of campaigns and improve decision-making based on data-driven insights.
Landingi
Landingi is a powerful white label tool designed for creating and optimizing landing pages. It allows digital agencies to rebrand the platform and offer it as a proprietary solution to their clients.
This capability is particularly valuable for agencies looking to enhance their service offerings with high-converting landing pages without the overhead of developing their own platform.
By using Landingi, agencies can deliver customized landing page solutions under their own brand, helping clients achieve their marketing goals effectively.
Key Features:
- Drag-and-Drop Editor: Intuitive interface that enables users to design and customize landing pages without any coding knowledge.
- Template Library: Access to a wide variety of pre-designed templates that are optimized for conversion and tailored to different industries and campaigns.
- A/B Testing: Allows users to test different versions of a page to determine which one performs better, enhancing overall campaign effectiveness.
- Lead Capture Forms: Easily integrate lead capture forms into landing pages to gather valuable customer data and generate leads.
- Email Integration: Connects with email marketing tools to streamline lead management and follow-up campaigns.
- Custom Domain Integration: Ability to use custom domains for landing pages, which aids in maintaining brand consistency and trust with end-users.
AgencyAnalytics
AgencyAnalytics is a comprehensive analytics platform tailored for marketing agencies. This tool allows agencies to white label its dashboard and reporting features, enabling them to provide clients with a fully branded experience, including custom URLs, logos, and color schemes.
It serves as a powerful solution for agencies looking to offer detailed analytics and reporting services under their own brand, simplifying data management and presentation for both the agency and their clients.
Key Features:
- Dashboard Customization: Provides a customizable dashboard that can be branded and adjusted to showcase the most relevant metrics, making data interpretation straightforward and client-specific.
- Automated Reporting: Enables the creation of automated, recurring reports that can be customized and branded, saving time while maintaining consistent client communication.
- SEO Tools Integration: Integrates with various SEO tools to track keyword rankings, backlink profiles, and website health, offering a comprehensive view of SEO performance.
- PPC Reporting: Collects and displays pay-per-click advertising data from multiple platforms, allowing for consolidated reporting and analysis.
- Social Media Analytics: Monitors social media performance across various platforms, providing insights into audience engagement, growth, and campaign effectiveness.
- API Access: Offers API access that allows for further customization and integration with other tools, enhancing the flexibility and utility of the platform.
Invoice Ninja
Invoice Ninja is a powerful invoicing and billing software designed to help freelancers and small businesses manage their finances efficiently.
It offers a robust white label solution that allows digital agencies to brand the entire platform with their own logo, color schemes, and domain, presenting it as their proprietary invoicing tool.
This capability enables agencies to provide their clients with a seamless, professional-looking invoicing service that enhances the agency’s value and client trust.
Key Features:
- Customizable Invoices: Users can create and send beautifully designed, customized invoices that reflect their brand identity.
- Auto-Billing and Recurring Invoices: Automates the billing process with scheduled invoices and recurring payment capabilities, saving time and ensuring consistency.
- Payment Gateway Integrations: Supports a variety of payment gateways, allowing clients to pay invoices via credit cards, PayPal, Stripe, and other methods directly through the invoice.
- Expense Tracking: Enables users to log expenses, categorize them, and even attach receipts, helping keep finances organized.
- Time Tracking: Features a built-in time tracker that can be used to log hours worked on various projects, which can then be directly billed to clients through the invoice system.
- Client Portal: Provides a client portal where clients can view their invoices, track payments, and communicate, enhancing client engagement and transparency.
SocialPilot
SocialPilot is a social media management tool that enables agencies and marketing teams to schedule posts, manage social accounts, and analyze performance across multiple platforms.
It offers a white label solution that allows digital agencies to brand the dashboard and client reports with their own logos and brand colors.
This feature makes it possible for agencies to offer a fully branded social media management service, helping them maintain a cohesive brand identity while providing sophisticated social media strategies to their clients.
Key Features:
- Multi-Platform Scheduling: Schedule posts across multiple social media platforms from a single dashboard, streamlining the content distribution process.
- Content Calendar: Visualize your entire social media strategy with an interactive content calendar, making it easy to plan and adjust posts as needed.
- Bulk Scheduling: Upload and schedule hundreds of posts at once, saving significant time and effort for large campaigns.
- Social Media Analytics: Gain comprehensive insights into the performance of social media campaigns, with data on engagement, reach, and audience demographics.
- Client Management: Manage multiple clients’ social media profiles from one dashboard, each with customizable access and permissions.
- Collaboration Tools: Enable team members to collaborate effectively with features like post approval processes and team roles, ensuring quality and consistency across posts.
Rankur
Rankur is a robust online reputation management and social media monitoring tool that helps businesses track their brand presence and customer sentiment across the web and social media platforms.
It offers a white label option that allows digital agencies to offer customized monitoring solutions under their own branding.
This feature is particularly useful for agencies focused on public relations, brand management, and crisis management, enabling them to provide seamless, integrated services to their clients with a professional, branded appearance.
Key Features:
- Online Monitoring: Tracks mentions of your brand across social media, news sites, blogs, and forums, ensuring that you are always aware of what is being said about your clients.
- Reputation Analysis: Uses advanced analytics to assess the sentiment of the mentions and gather insights into public perception, helping to shape effective responses.
- Competitor Analysis: Keeps an eye on competitors’ online activity, providing a comparative view that can inform strategic decisions.
- Influencer Identification: Identifies key influencers and opinion leaders in your industry, allowing for targeted engagement and partnership opportunities.
- Social Media Insights: Provides detailed analytics on social media interactions to help optimize content and engagement strategies.
- Customizable Reports: Generates detailed, branded reports that can be adjusted to focus on specific metrics or insights, tailored to client needs.
Clicks Geek
Clicks Geek is a specialized white label PPC (Pay-Per-Click) management tool designed to help agencies manage and optimize their clients’ Google Ads campaigns effectively.
It enables digital agencies to rebrand the tool and offer it as their own PPC management service, which is particularly beneficial for agencies looking to enhance their digital advertising offerings without investing in developing proprietary technology.
This feature allows agencies to present a professional, cohesive brand image while managing intricate PPC campaigns efficiently.
Key Features:
- Comprehensive Campaign Management: Offers full control over Google Ads campaigns, from setup and targeting to optimization and scaling.
- Keyword Research and Optimization: Provides tools for in-depth keyword analysis and continuous optimization based on campaign performance.
- Ad Copy Creation and Testing: Facilitates the creation of compelling ad copy and supports A/B testing to determine the most effective messages.
- Bid Management: Automates bid management to maximize return on ad spend, ensuring optimal placement and cost-efficiency.
- Performance Reporting: Delivers detailed reports on campaign performance, including clicks, conversions, and ROI, all under your agency’s branding.
- Conversion Tracking: Integrates with tracking tools to monitor conversions from ads, providing insights into user behavior and campaign effectiveness.
WotNot
WotNot is a versatile white label chatbot builder that enables digital agencies to create and deploy automated chat solutions for a wide range of client needs.
Agencies can brand the chatbot interface and the deployment platform with their own logos and brand colors, allowing them to offer a fully personalized client experience.
This tool is particularly useful for enhancing customer engagement and automating interactions across websites, social media platforms, and messaging apps, thereby extending the agency’s service portfolio into the realm of conversational marketing.
Key Features:
- Customizable Chatbot Builder: Intuitive drag-and-drop interface that allows agencies to design and program chatbots without any coding knowledge.
- Multi-Platform Integration: Chatbots can be integrated seamlessly across various platforms including websites, Facebook Messenger, and WhatsApp, ensuring broad reach and accessibility.
- Lead Generation Tools: Includes features to capture and qualify leads directly through conversations, funneling essential information to sales teams.
- 24/7 Customer Support Automation: Enables round-the-clock customer service without the need for constant human oversight, enhancing customer satisfaction and operational efficiency.
Weblium
Weblium is a powerful white label website builder tailored for agencies looking to offer quick and efficient web design solutions to their clients.
This tool allows digital agencies to rebrand the entire platform, presenting it as a proprietary web development service.
Weblium’s focus on simplicity and AI-driven design assists agencies in creating professional, modern websites with minimal effort, enabling them to scale their service offerings without significant increases in workload or complexity.
Key Features:
- AI Design Supervisor: Utilizes artificial intelligence to ensure that all design elements on a webpage are aesthetically balanced and properly aligned, providing a professional look and feel.
- Drag-and-Drop Editor: Simplifies the web design process with an intuitive editor that requires no coding skills, making it accessible to designers of all skill levels.
- Responsive Templates: Offers a wide selection of templates that automatically adjust to fit any device, ensuring optimal user experience on desktops, tablets, and smartphones.
- SEO Management Tools: Includes built-in SEO tools that help improve the visibility of websites on search engines, driving more organic traffic.
- Custom Domain Integration: Allows agencies to use custom domains for each project, enhancing brand consistency and client trust.
- Team Collaboration Features: Supports team collaboration, enabling multiple team members to work on website projects simultaneously, streamlining the design process and reducing turnaround times.
Clinked
Clinked is a white label client portal and collaboration software designed for agencies and service providers to streamline project management, client communication, and document sharing.
This tool enables digital agencies to fully brand the portal with their own logos, color schemes, and domain names, presenting it as a seamless part of their service offerings.
Ideal for enhancing client engagement and improving project transparency, Clinked provides a secure and intuitive platform for agencies to manage client interactions and workflows effectively.
Key Features:
- Customizable Client Portals: Allows agencies to create personalized and branded portals for each client, enhancing the client’s experience and agency’s professionalism.
- File Sharing and Management: Offers robust file management capabilities, including secure file sharing, version control, and real-time collaboration on documents.
- Task and Project Management: Includes tools for managing tasks and projects within the client portal, facilitating better organization and deadline adherence.
- Integrated Chat and Communication Tools: Features integrated chat functions and discussion forums, enabling seamless communication between team members and clients.
- Calendar and Event Scheduling: Provides a shared calendar system for scheduling meetings, deadlines, and events, ensuring all parties remain informed and aligned.
- Mobile Accessibility: Offers a fully functional mobile app, allowing users to access the platform, communicate, and manage tasks from anywhere, enhancing flexibility and responsiveness.
CakeMail
CakeMail is a white label email marketing tool designed specifically for small to medium-sized businesses and digital agencies.
It allows agencies to rebrand the email marketing platform with their own logos, color schemes, and custom domain names, offering it as their proprietary service.
This capability is especially beneficial for agencies focused on providing comprehensive digital marketing solutions, as it enables them to offer a personalized and professional email marketing service to their clients, enhancing campaign effectiveness and client loyalty.
Key Features:
- Customizable Email Templates: Offers a range of responsive email templates that can be customized to match the client’s brand identity, ensuring consistency across all communications.
- List Management: Provides advanced tools for managing subscriber lists, including segmentation features that allow for targeted and personalized email campaigns.
- Campaign Automation: Automates email campaigns based on triggers and behaviors, allowing for timely and relevant communication with audiences.
- A/B Testing: Supports A/B testing to help determine the most effective email versions for improving open rates and engagement.
- Detailed Analytics: Delivers comprehensive reporting on campaign performance, including open rates, click-through rates, and conversion tracking, to measure ROI and optimize future campaigns.
- Integration Capabilities: Seamlessly integrates with various CRM systems and web services, enhancing the utility of the tool within a broader marketing strategy.
All-In-One Tool: GoHighLevel
GoHighLevel is the ultimate all-in-one white label SAAS platform designed specifically for digital marketing agencies that aim to offer a comprehensive suite of services under their own brand.
This platform stands out by integrating the functionalities of various specialized tools—ranging from email marketing to CRM, landing pages, and beyond—into a single, cohesive solution.
With GoHighLevel, agencies can white label the entire platform, customizing it with their own branding, domain, and by offering it as a complete marketing solution to their clients.
This not only streamlines agency operations but also elevates their stature by providing a plethora of marketing tools in one branded package.
Key Features:
- Unified Marketing Dashboard: Offers a centralized dashboard where agencies can monitor all aspects of their digital marketing efforts, from leads and conversions to ongoing campaigns, across all clients.
- Advanced CRM System: Integrates a full-scale CRM system that supports everything from lead capture and nurturing to detailed customer journey mapping.
- Email Marketing Automation: Includes comprehensive tools for creating, sending, and analyzing email campaigns, with advanced automation capabilities based on user behavior and segmentation.
- Customizable Landing Pages and Funnels: Provides robust tools for creating and managing highly converting landing pages and sales funnels. Agencies can design and modify these to fit any marketing strategy.
- Reputation Management: Enables agencies to manage and improve their clients’ online reputation, including monitoring and responding to reviews and feedback across various platforms.
- Social Media Integration: Facilitates scheduling and posting across multiple social media channels, streamlining the management of social campaigns from one platform.
- SMS and Voice Marketing: Incorporates SMS and voice call functionality, allowing for broader reach in marketing campaigns and client communications.
- Appointment Scheduling: Features an integrated scheduling system that can be synced with calendars and configured to send automatic reminders to clients, enhancing engagement and reducing no-shows.
- Analytics and Reporting: Provides detailed analytics and custom reporting options that allow agencies to track and demonstrate ROI effectively to their clients, all under the agency’s branding.
- Mobile App: Offers a branded mobile app option, enabling agency clients to interact with their campaigns and results directly from their smartphones.
- API Access: Supports extensive API integrations, allowing for further customization and the ability to add unique features or integrate with other platforms.
Additional White Label Capabilities:
- Complete Brand Control: Agencies can fully rebrand the platform, including logos, colors, and the domain, to appear as though they have developed the software themselves.
- Client Portals: Create customized client portals where clients can log in and view their campaigns, results, and communicate directly, enhancing transparency and trust.
- User Role Customization: Allows agencies to set up specific user roles and permissions for their team and clients, ensuring secure and role-appropriate access to the platform.
GoHighLevel not only offers a wide array of digital marketing tools in one platform but also empowers agencies to brand and market these tools as their own.
This capability makes it an invaluable resource for agencies aiming to consolidate their toolset, streamline operations, and deliver exceptional value to clients, positioning it as the best-in-class white label SaaS software for digital agencies.
Read More: Go Highlevel Review for Agencies – Is it Worth it?
Honorable Mention: Scepter Marketing SEO White Label Service
Scepter Marketing offers a white label SEO service specifically tailored for digital agencies seeking to outsource their SEO offerings.
This service allows agencies to present comprehensive SEO solutions to their clients under their own brand.
It’s designed to help agencies leverage Scepter Marketing’s expertise without the need for in-depth SEO knowledge internally, making it ideal for expanding service capabilities efficiently.
What You Stand To Get:
- Expert SEO Strategies: Access to specialized SEO tactics like keyword research, link building, and on-page optimization.
- Branding Flexibility: The ability to brand all client-facing materials and reports as your own, enhancing your agency’s credibility.
- Comprehensive Reporting: Detailed reports on campaign progress and outcomes, ensuring transparency and allowing for easy performance tracking.
- Scalability: Services can be scaled to accommodate client needs from small businesses to large enterprises, providing flexibility as your client base grows.
Ready to elevate your agency’s SEO offerings without the overhead of in-house expertise? Partner with Scepter Marketing’s SEO White Label Service today and deliver expert SEO solutions under your own brand.
Click here to learn more and start transforming your client’s digital presence with our comprehensive, fully branded SEO services.
