Magento has gained exceptional popularity in the realm of the digital and eCommerce industries. The reason behind this is its extended flexibility, positive feedback, improvement with the structure, and easy variants for implementing complex templates and themes.

“What is Magento?” is no longer a question to be asked. Google shows around  89,900,000 results in just a blink. With the ocean of information available online, it is important for you to know the trends that will be followed in the coming year, whether you are an:

  • Online merchant;
  • Software developer;
  • Website developer or;
  • Magento blogger.

Magento consists of two platforms: Magento Open Source and Magento Commerce. Online merchants choose Magento for the following reasons:

  • It is free and flexible to improve with an extension and paid version;
  • Sellers have full authority to the hosting service;
  • It offers a variety of  features to suit business needs.

A group of modules in the Magento platform offers flexibility to shop owners. The features can be utilized in Magento development for creating some exceptional and innovative business platforms.

Magento has set the bar high by releasing Magento 2.3.1, and they are trying to reach every nook and cranny of the world to gather customers.

Widening the breadth of its offerings, Magento trends change every year. Let’s see what is going viral for the coming year!

1. Stellar AI Technology

Discovered back in 1959, this technology is recently drawing much attention and is used in some real-world applications. People resonate the most with devices that converse with them and resolve their issue successfully. People want personalization in everything.

Artificial intelligence helps you to reach out to your customers in the best possible way. It eases the shopping process for customers by suggesting the items they are looking for based on their previous shopping pattern.

Isn’t it interesting to find everything on the site that you are looking for at the top of the page?

2. Let’s Chat With Chatbots

It seems that Magento development companies have already put the chatbots into practice. Visit a site, and a pop up appears asking to have a chat. Those pop-ups are called chatbots.

They have replaced the necessity of customer care executives to be on call around the clock. Amazon and IKEA are already making the most out of the technology. It is expected that this technology will expand by the year 2020.

3. Responsive Micro Interactions

Responsive interactions provide a first-rate experience to users. It’s much more fun and feels a lot like human interaction. Make your customers feel special when they visit the page. Greet them with welcoming words, or celebrate them on special occasions. Adopting micro interaction is really great and conceptual.

Charm customers and engage them as much as possible. This can increase your site’s conversion rate to a great extent. Users feel special when they are acknowledged.

4. Creation of Personalized Experiences

Nowadays people prefer getting a personalized product lists, discounts, offers, coupons and messages. You can choose a loyal customer and offer them recommendations. We can definitely say the best company offering personalized experiences through data is Google. You might lose the race if you do not stand up to the customers’ expectations.

5. Going Live

Just like Instagram and other social media platforms updated their “going live” features, it has become an important requirement even for Magento development. Even Magento development companies suggest optimizing the site to add video components.  It facilitates to gain more viewership and popularity.

You can also redirect customers directly to your website from the social media page to boost sales.

6. Smart Organic Searches

Your web presence is not the only requirement. Offering organic searches and easy navigation to your customers is also gaining popularity. Inculcate various features like breadcrumbs, filtering options and autocomplete that make your website more accessible.

Guide your visitors through organic searches, engage them and help them dig deeper into the website.

7. Prioritization of Push Notifications

Push notifications have opened a doorway to allow you to reach customers at a maximum rate. They have exceptionally helped in achieving unbelievable sales. And the best part is, by sending push notifications, there is no fear of them getting lost in the spam or inbox folders.

You can keep customers informed about any offers or discounts and make them feel special.

The above-mentioned trends will definitely help you create feature-rich and unique websites for your business. Magento is an ever-growing platform. Rest assured that it will never leave you behind the competition. It is a platform worth considering in every aspect.

The agility and open source features of Magento allows businesses to thrive on boosting online sales and maximize the gross margin.