Business owners and entrepreneurs need to think of innovative ways to market their brand more effectively, given the tight competition. One strategic way to do it is through remote sales, which involves using digital technology, such as the internet and gadgets to raise consumers’ awareness about your brand.

Remote sales make sense in the digital age, wherein modern people have busy schedules. The pandemic has only reinforced this as health and safety protocols are in place. So how do you sell your brand remotely? Find out by continuing to read below. 

What Is Remote Selling?

Remote sales or remote selling involve the effective use of online tools and devices to promote a product or a service. It enhances customer experience through online engagement. Remote selling allows you to present your products and services on the digital screen, getting customers to purchase them with just a touch or a click. 

Ways To Sell Your Brand Remotely

1. Video Calling

Video calling or video conference is a better way to sell remotely compared to making phone calls. With video calling, you can see the face of the customer and can still make a personal connection through face-to-face video call interaction. Small talk is possible, which can personalize customer experience even through the screen. 

Here are some expert tips when remotely selling via video calling:

  • Regulate Your Tone of Voice: Like face-to-face interactions, your tone of voice matters a lot in sales. Avoid sounding monotone, robotic, or generic like any other sales representative out there. Bring more excitement and encouragement by using the right tone of voice in your sentences depending on the purpose and emotion you’re trying to drive. For example, a high tone of voice is suitable in highlighting the best features and benefits of the product, and a low tone of voice is apt for when you’re discussing the details, like the pricing. 
  • Address the Person on a First-Name Basis: Instead of saying “sir” or “ma’am” or addressing the person by their last name, it’s best to address the customer by their first name to create a better connection. It breaks down the wall between a company and a customer, promoting comfortable conversations, like a customer asking for recommendations from a friend, and a sales rep providing friendly advice to the customer. 

2. Chat Remote Sales 

Email marketing can be a good marketing strategy. However, remote selling through chat is a better option than sending emails, which can be rendered unopened or thrown in spam folders. Some people prefer the chat option than video calling or phone calling because they’re more comfortable expressing themselves through written words. 

Check out the following chat remote sales tips:

  • Mimic Human Interaction: Think about regular human conversations and strive to sound like that in your replies. You don’t want the customer on the other line to think that you’re just a chatbot. 
  • Use Correct Spelling and Grammar: Make sure to use correct spelling and grammar to ensure the customer understands what you’re trying to say. Be clear with the meaning of your sales message by writing in complete sentences and avoiding acronyms as much as possible. 
  • Avoid Jargon: Avoid difficult-to-understand words, such as medical terms or scientific names. If you must tell customers about them, make sure to clearly define their meanings. 

3. Social Media Marketing 

Drive your sales with social media marketing using popular platforms such as Facebook, Instagram, and Twitter for business-to-customer (B2C) interactions, and LinkedIn, Pinterest, YouTube, and Google+ for business-to-business (B2B) interactions. Both B2C and B2B businesses can use any social media channel depending on the target audience, as well as the products and services.

The following expert tips can help you sell your brand remotely through social media: 

  • Know Where to Find Your Followers: Develop and define your ideal customer’s qualities or the so-called buyer persona. In this way, you can analyze the whereabouts of your target audience in social media. By doing so, you can reply to comments and join discussions. 
  • Create a Group: Social media promotes mass communication. One major benefit of considering social media marketing as your remote sales strategy is you can create a social media fan page or group, wherein you can discuss or talk about the emerging problems and concerns of your target audience. 

There are plenty of ways to sell your brand remotely. Video calling enables you to still have face-to-face interaction with your customers to present your sales pitch. Remote selling through chat is another way to promote your product or service, which might be a more comfortable method of communicating for others. Also, social media marketing promotes better online engagement by allowing you to create group chats and reply to comments.