Digital marketing is getting widely popular with the dynamics of the evolving world. Visibility over the Internet has become essential for continuous growth. Search Engine Optimization (SEO) is the key behind organic marketing and it helps one rank higher via various search engines. There are a number of intricate details involved when we talk about SEO in general, and all these can help one rank better through the continuously evolving Google algorithms. Let us take a look at some of the best SEO learning tools to help you become a formidable digital marketing entity.

MOZ has become widely popular as a company with the impressive SEO learning and analytical tools that they offer. The company opened back in 2004 and currently has more than 35,000 clients under their service umbrella. You can access a number of free tools offered by the company as a beginner. These tools can help you check various business listings which you can optimize according to your own need. For the next step, you can take a look at their paid subscription, which provides a wide variety of useful resources. You can explore the rankings of various websites in detail, go through the search volumes of numerous keywords, manage your website’s on-page elements and more. We would highly suggest incorporating the free MOZ bar in your browser ASAP to get a taste of their useful tools.

Before jumping onto advanced SEO techniques, you need to know the basics. SEO 101 focuses on just that. It helps you understand keyword research in detail, which is a vital aspect behind any SEO strategy. This platform can guide and assist you through a number of problems via well-researched articles. You also come across some basic guidelines. After you have acquired a good grip over the basics, you can jump to the advanced courses under SEO 201. This chapter is more technical in nature. In order to make the most out of it, make sure that you are well versed with the prerequisites. For any SEO amateurs out there, SEO 101 is highly recommended to jumpstart your journey, and SEO 201 will further polish your skills, potentially making you an SEO expert.

Search Engine Journal is literally like an encyclopedia of everything related to SEO. Become a member on their website and you will get access to a wide variety of useful articles that will help in honing your SEO skills. These resources cover a wide range of topics, from organic to inorganic marketing tactics, in detail. If you have a knack for paid marketing tactics, Search Engine Journal could come quite handy in that department as well. A great highlight with SEJ is that it focuses on content creation in particular. They will guide you regarding the various Do’s and Don’ts of content creation and which techniques can provide you the most traction. The entire article base comes from credible sources, so the authenticity and practicality are verified.

  • Google

Google, the king of all search engines itself, has a lot to offer in terms of learning SEO. The company offers a wide range of analytical tools and learning guides that can help you during your learning quest. We want to be ranked better on their search engine, and what better way than to take guidance from them. Their general search console provides detailed guidelines for compliance. Afterward, you can go through Google’s SEO starting guide, which covers almost all the basic areas that webmasters need to analyze. The company also offers a list of digital marketing courses for amateurs as well as veterans, which can prove to be quite helpful. Additional tools like Google Trends and Google Analytics are quite handy as you get to explore the current market trends and analyze the best strategies possible. The opportunities are endless, so it’s up to you to make the most out of them.

Since Google is quite wide as a domain, and you want to organically attract traffic, TV tends to be a very effective medium. The number of people enjoying online TV services is increasing rapidly and the wide number of channels offered not only to help you market yourself better but also allow you to learn several digital marketing tricks via offers put in by various companies. One such example is the Directv services, which offers some amazing stream-able content. Do check out the list of online channels available and surely you’ll find something to appreciate in terms of SEO visibility.

A Boston-based company, SEMrush offers amazing tools to improve your online visibility and ranking.  The company offers a dedicated blog that covers every aspect of Digital Marketing. Be it SEO, content generation or paid marketing, they have it all catered through some of the best online articles available. The SEMrush team actively monitors the content resources and updates them in accordance with the latest trends and market happenings. Be sure to check out their blog every once in a while, and surely you will be able to learn something new.

As the name suggests, this resourceful website includes SEO-related articles from all over the globe. Different markets face varying SEO-related problems, and to gain a wider perspective of the global digital marketing scenario, Search Engine Land proves to be quite handy. Having trouble with social engagement? Can’t determine the implementation of proper keywords into your content strategy? No problem! SEL can easily provide you with in-depth articles to cover these aspects. There are a good many discussion strings available on the website followed by a number of marketing professionals who can help you with tailored solutions regarding particular problems.

Neil Patel is among the most prominent SEO gurus across the globe who teaches audiences regarding various aspects of organic marketing. Quicksprout is one of the resources created by him which, in particular, focuses on people who are new to the SEO domain. The website offers a number of resources regarding growing your website. The team offers detailed consulting services, exclusive classes, and tutorials for individuals who wish to learn search engine optimization. Their primary course comprises of seven chapters which will take you through a number of on-page/off-page elements, including site speeds, KW research, link building, and much more. The website invites users to go through their course in order to double their website traffic in just a few weeks. You can verify that claim by checking it out yourself or go through reviews to make an informed decision.

Being in the SEO domain, you must have all heard about Hubspot certifications at one point or another. The company offers a number of free certifications, which can help you get a basic understanding of a good number of SEO techniques. Besides these free versions, you can also get a hold of a few paid services, and with the amount of amazing content Hubspot offers, they will be worth the money. Hubspot’s services aren’t just limited to SEO, though; they include each and every aspect of digital marketing. Their customer support is among the best in the market, so any queries you have will be answered with in-depth details in a timely manner.

These are among some of the best SEO tools available online to help satiate your SEO-learning hunger. There is only so much that theory can teach us, and the real learning begins with practicality. After you go through the basics, we urge you to start implementing your knowledge to gain rapid improvement. Stay consistent and surely you will be able to benefit from it.

If SEO still proves to be a thorn in your side, contact us for information about our SEO services, which are also available on a white label basis for web agencies.