Having a strong social media presence is one of the best strategies to generate more engagement and customers for your brand. And an active social media presence involves much more than checking your social media accounts every fifteen minutes.
You need to have a strong content strategy designed to build engagement and loyalty among your target audience.
You should automate your content in such a way that your audience is engaged all the time. This way, your brand stays top of mind.
However, a strong social media presence comes with challenges — you’d need to devote an incredible amount of time to make it work. Also, you’d need to always be available on every social media outlet.
That’s practically impossible! Isn’t it?
It definitely is impossible for busy business owners like you. You’ve got tons of things on your plate! An extra demand for your already loaded schedule won’t cut it — and that’s why you need to automate your social media accounts.
Yes, you may choose to hire social media managers to do the heavy lifting for you. But not every budget can squeeze in another hourly rate. And the more accounts they manage, the higher their price.
Instead, take a closer look at these top 15 tools for managing social media accounts in 2019.
HootSuite is arguably the biggest social media management tool on the market.
By merely logging into the platform, you can schedule and manage posts for up to thirty-five different social media networks.
It’s an ideal fit for both private and business use. If you’re a social media influencer across a variety of social networks, you can use the tool to schedule posts and automate most of your social media activities.
What’s more, business owners can also invite account managers.
One fascinating feature about the company is its devotion to providing the best services to the users.
Therefore, beginners are not left out in the cold.
With its comprehensive training program, beginners not only learn how to manage multiple social media accounts, but they’re taught everything there is to know about social media marketing.
Pretty cool! Isn’t it?
That’s not all…
Pricing is not an issue. You get to choose either a free plan or a paid plan.
You can manage a limited number of social media accounts with the free plan. But if you’re quite established in the social media space, then the paid program is probably the best fit.
Whether you’re just an individual, a social media manager, or a marketing manager, Sprout Social offers the right tools needed for effective social media management.
Here’s the thing; it’s pretty difficult to monitor your brand’s presence across various social media platforms. And if you’re managing an account for large brands, the situation becomes more challenging.
With Sprout Social, you’ll get an all-in-one solution for your needs.
Large companies can utilize this tool for customer service support.
What’s more, you can schedule your post in advance and use the reporting feature to plan your content strategy.
It’s one of the best tools designed for advanced tracking of your brand’s engagement, enabling you to see how your brand communicates with your target audience.
If you’re a newbie, you can start with the free version and upgrade to a paid plan anytime.
Hubspot is not just a regular social media management tool; it offers an advanced report that shows you all you need to know about your social engagements.
That is, you get a tool that provides advanced reporting on the channels that drive the most engagement.
Furthermore, you have the option to narrow it down and see the post(s) that generate the most engagement. This way, you get to identify the kind of content your audience likes and how to tailor subsequent posts the same way.
If This Then That (IFFT) is a great automation tool that works in a trigger-action cycle.
It’s a great platform that helps you to fully automate your social media accounts. Triggers like blog publishing are automated and create other actions (like tweets).
There are different forms of triggers, and the action you generate depends on the kind of trigger you create.
You can use the platform to build customized formulas or automated actions.
Here’s how it works…
If you’re busy and you want to save your Instagram photos into a Dropbox folder, IFTTT helps you to automate the process.
Therefore, you get to automate all the hard stuff as you focus on other aspects of your business. You can build a limitless number of triggers and actions.
Here’s the best part…
There are mobile IFTTT apps for Android and iOS users. You get these juicy features right on your mobile phone.
Buffer is an intuitive platform that lets you plan and schedule your posts on different social media platforms.
You get the option of scheduling your post to be uploaded during the best hours of the day.
If your brand has an established presence on social media platforms like Facebook, Google+, Twitter, LinkedIn, Instagram, and Pinterest, then Buffer is probably the right fit for you.
The dashboard is pretty simple — you get the option of viewing your analytics, scheduling your posts, and customizing your posts for each social platform.
Furthermore, Buffer offers flexible plans where you can upgrade to get more features like additional social media accounts and more post privileges.
TweetDeck makes it easy to catch up with the fast-paced twitter world.
The platform has been around for some time, and there’s a reason for that … it’s pretty good!
Not only do you get to securely and quickly schedule posts in the easy-to-navigate interface, but you can follow several conversations at the same time easily.
The multi-column layout is unbeatable, and you get all these goodies at the best price — Free!
Yes, TweetDeck has zero charges.
If you have an established brand presence on Twitter or you want to manage multiple Twitter accounts effectively, then TweetDeck is the right fit for you.
What’s more, you can use it to monitor real-time tweets, follow hashtags, engage your audience, and perform several other tasks on Twitter.
Everything is done on desktop browsers.
In our world today, there are hundreds of social media tools that schedule posts and keep your content rolling out 24/7. However, it’s pretty hard to find one that re-shares evergreen posts.
MeetEdgar keeps the conversations rolling by re-sharing evergreen posts.
The platform is easy-to-use, and you can schedule your posts to be published at any time.
If the content is worthy of engagement, MeetEdgar will publish it. Also, old posts can be re-shared to keep your audience in the flow.
By re-sharing your content, you can reach a limitless number of people on social media platforms.
You get a two week free trial followed by a paid plan.
If you’re looking for ways to drive more traffic from social media, then Bit.ly is for you.
Let’s face it … ugly and lengthy links are frustrating and diminish the user experience.
Bit.ly helps you curb this issue.
Having shortened over thirty billion links, Bit.ly is the gold standard for all link shortening platforms.
The platform not only shorten your links, but it also gives you an avenue to customize and track the URL. This way, you can monitor your traffic securely and understand what’s working and what’s not.
With Bit.ly, you get the chance to shorten any URL into a nice and clickable link.
Tailwind helps brands to establish a strong presence on image-based platforms like Instagram and Pinterest.
If you’re focused on Instagram, you can use the tool to schedule content, track hashtags, monitor your audience, and perform other relevant tasks.
Those who want to dominate the Pinterest space can use the insight feature to search for trends, monitor brand activity, launch contests, manage promotions, and get comprehensive reports and analytics.
Tailwind is an ideal fit for large corporations, small business owners, bloggers, agencies, and regular folks who want to dominate image-based social media platforms.
Just like Tailwind, Everypost lets you share visual content on social media. Everypost is not limited to Instagram and Pinterest, as you can also share visual content on platforms like Tumblr, Twitter, Facebook, LinkedIn, and Google+.
Furthermore, you get to easily collaborate with team members.
Accessing comprehensive social analytics is pretty simple on the intuitive interface and easy-to-use dashboard.
If you’re new to social media management, you should hop on and create a free account — but the free account has limited features.
If you want to explore more things and get more juicy features, then the paid account would be the ideal fit for you.
SocialFlow is designed for a large organization that wants to launch effective social media campaigns.
SocialFlow is a data-driven platform that offers in-depth analytics on how your posts are performing. Also, you have the option of publishing posts during the most active hours of the day to generate more engagement.
SocialFlow enables you to launch data-driven or result-based advertisement campaigns.
Furthermore, you get to track your posts in real-time and also monitor the top-performing posts on your social media accounts.
If you’re looking for how to generate more engagement, get more results, and achieve goal-driven marketing campaigns, then SocialFlow is probably the right fit for you.
To get a better feel for the platform, you should request a demo before signing up. And it’s the perfect fit for large businesses with a massive following on social media.
If you’re super keen on measuring your analytics and want to monitor campaign data from several social media outlets, then SpredFast has the answer.
As a social media strategist, one of the crucial things you’ve got to do is to measure whether your campaigns are generating enough engagement. And SpredFast provides data to help you do just that.
Also, you get to see how your audience engages with your posts.
The data is often shown as graphs, which can be used to compare campaigns.
It’s an ideal fit for teams working on social media launches and campaigns.
To get moving, request a demo.
13. Google Analytics
Nowadays, Google seems to be everywhere. And the reason is not far-fetched — they’re pretty good at getting the job done.
Google Analytics can help you measure your campaigns and modify your social strategy.
The platform shows you data from all accounts across different social media platforms so you can see the social media account that’s generating the most engagement for your brand.
Are you generating more traffic from Facebook?
Do you have a higher conversion rate from Twitter?
Are you gaining more subscribers from Instagram?
Google Analytics shows you all you need to know about your social media campaigns.
This way, you get to monitor your ROI and see ways of improving your social media ads.
Scheduling posts and getting reports for your social media accounts is always good, but that’s not all you need to dominate in the social media universe.
Raven offers in-depth reports that are generated from Search Engine Optimization (SEO), Pay-Per-Click (PPC), and other channels.
You also get to access relevant data about your social media engagement and schedule posts on different social media platforms.
Raven is recommended for all social media marketers who want to monitor and launch effective campaigns on any social media platform.
Instagram is a giant platform. And if you’re using it to promote your product/services, then you should check out Iconosquare.
Iconosquare provides one of the best comprehensive analytics. You can use the platform to monitor multiple accounts, schedule posts, and track your Instagram performance.
What’s even more fascinating is the rate at which the developers keep rolling out more features on Iconosquare. The amount of superb features is overwhelming, and it helps you organize a better content marketing strategy on Instagram.
If you want to dominate in the Instagram world, then Iconosquare would be your best shot.
eClincher is an all-in-one platform that provides an easy way for you to manage all your social media accounts.
Whether you’re looking for an easy way of publishing/scheduling your posts or managing live conversations, eClincher is the right fit.
If you’re managing the social media accounts of large brands, you’d agree that scheduling posts could be a hectic endeavor.
Here are some juicy benefits of eClincher…
First, you’d get a platform to help you auto-publish new content.
By merely enabling an auto post RSS, eClincher would be able to share a fresh blog post, YouTube uploads, and other new content across your social media platforms. This way, you won’t have to worry about the endless hassle that’s associated with publishing content on various social media platforms.
What’s more, you get to monitor your audience, get in-depth analytics, connect with influencers, and collaborate with other team members.
That’s not all…
You’d have access to auto link shortener, image editor, animated gifs, free stock images, and much more.
eClincher is one of the best social media management tools to help you grow and engage your audience across various social media accounts.
Sendible is the ideal fit for agencies that manage social media accounts for their clients.
Managing the accounts of hundreds of clients isn’t a walk in the park. The endless stream of inbox messages would drown you. Sendible gets you a unified inbox message for each client.
Furthermore, you’d get to create a more productive team with the post calendar and workflows. And if you need more content, Sendible would recommend some that are sure to resonant with your audience.
Also, you can quickly generate dynamic reports that display your progress and shows you how your content is performing.
Pricing is great. You get to start with a free trial and subsequently upgrade to a paid plan.
18. Social Pilot
Social Pilot is the ideal fit for professionals, small business owners, agencies, and enterprises looking for a reliable means of managing multiple social media accounts.
With Social Pilot, you’d be able to grow your social engagements, make informed decisions using data-driven reports, and engage your audience across all social media platforms.
With just a click, you’d be able to generate a beautiful PDF social media report — it’s an ideal way to study your social media activities carefully.
There are workflows to help you collaborate with your team members, preview posts, and build a stronger team.
Also, you’ve got the option of inviting clients and sharing relevant reports with them.
If you’ve got bulk content to publish, you can schedule it in advance using the social media posting tool.
The pricing is pretty cool — you get to test the waters on a free trial with an option of upgrading to a paid plan.
19. Agora Pulse
One of the crucial ways of dominating the social media universe is by sharing fresh content every day.
Agora Pulse is a tool that helps agencies and teams to customize their posts, schedule fresh content, and revive evergreen content all over again. And you can also use the tool to handle messages and find the right opportunities for your brand.
There’s in-depth analytics to help you generate reports on the social media performance of your brand.
With the report dashboard, you’d identify what’s working and what’s not. This way, you’d improve your content marketing strategy, which will, in turn, help you to get more results for your brand.
Furthermore, team members can collaborate with the administrator to get the most out of their social media accounts.
Pricing is quite easy — you get to have a free trial, and if satisfied, you can upgrade to a paid plan and unlock more juicy features.
Zoho is more than just a social media management tool. It’s a business tool that helps you to manage all your business activities with ease.
Here’s what you get with Zoho…
You get a platform where you can integrate over forty applications. That is, you get to connect, monitor and automate your business with just one simple tool.
Zoho CRM Plus delivers the best user experience. This way, you get to convert your customers into loyal brand advocates.
What’s more, the Zoho business management tool has a finance platform and an IT management system to boost your productivity and help you have a hassle-free business life.
Launching great products across different platforms can be a daunting task. But the process can be made pretty simple with CoSchedule.
CoSchedule is an all-in-one platform that helps a brand gain global visibility and build a proactive team in no time.
The tool is comprised of excellent digital products that’d help you stay organized, focused, and deliver exceptional projects on time.
You can also use the tool to plan your next marketing campaign. And if you’re looking for an easy way of tracking your projects, CoSchedule would help you do just that.
Furthermore, you’d get a marketing suite that’d help you monitor, analyze, and publish your social promotion in a centralized platform.
Pricing is quite juicy; you’d get a free trial before upgrading to the growth, professional, or enterprise paid plan.
Growing your audience and keeping your social media timelines buzzing may be a daunting task, but with Crowdfire, you’d quickly get the job done without much stress.
Here’s how it works…
First off, you’re provided with a platform that enables you to discover relevant content that will resonant with your audience. If you want to publish posts from your website and online shops, there’s an option for that. This way, you’d be able to drive more traffic to your site.
Busy folks can also use Crowdfire to pre-schedule content during peak hours of the day.
You see, each social media platform is quite different from the other. Creating a tailored post for every social media platform is the way forward.
With Crowdfire, you’d easily customize your post for each social media network, making you get better results for your efforts.
What’s more, there is something for everyone. You can opt for the free, plus, premium, or VIP plan.
The free plan is quite juicy, but if you desire to get higher benefits, you should opt for the paid plan.
Whether you’re a solo entrepreneur, a small business owner, or a manager in a large corporation, Sprinklr would help you get more work done in no time.
There’s a social media management suite to help you get a hold of your social media activities. And if you want to launch a new product or do a one-time promotion for your products, you could use the advertising and marketing tool to monitor your entire product launch process.
Business research can be an intense process, but with the Sprinklr research tool, you’d get all you need for a thorough research process.
This way, you’d provide your customers with the exact solution they’re looking for. Also, your customer experience will be significantly improved, enabling you to grow your client base and grow your business.
Business around the world can benefit immensely from the products Sprinklr has to offer.
Managing the social media platforms of large brands is not easy — you’ve got to be at the top of your game every second of the day.
Yes, it’s quite overwhelming, but you can get around it with MavSocial.
MavSocial helps you curate relevant content to keep your audience engaged. You’d get a tool that would help you automate the entire content marketing process.
Scheduling and publishing content across various social media platforms is quite doable with MavSocial.
Furthermore, you get to use a single inbox to view, reply, and comment on multiple social accounts. And if you’re concerned about the activities of your competitors, you can track keywords and industry trends with the MavSocial tool.
What’s more, you get a chance to collaborate with other team members, assign tasks to team members, and monitor other relevant activities in your team.
You can also create data-driven reports to help you understand your performance across the various social media platforms. This way, you’d be able to make informed decisions and launch high performing content marketing campaigns.
Pricing is reasonable — you get to start with a free trial before upgrading to a paid plan.
One of the primary keys to dominating the world of social media is creating and sharing excellent content.
With Friends+Me, you’d get all you need to create, share, and engage your audience all in one tool.
Aside from the creation of great content, you need to know the right time to share this content. And if you’re looking for a content scheduling tool, Friends+Me would help you do just that.
Here’s the thing, Friends+Me helps you to focus on one primary goal — creating excellent content. And with that, you’ll quickly grow your brand’s social media presence in no time.
Pricing is quite simple — there’s a free plan for those who are looking for how to manage their online presence at zero cost.
The paid plans are ideal for business owners who’d want to quickly grow their social media audience and gain more benefits from their online audience.
26. Post Planner
Business owners and social media managers who are on a low budget but want to get massive results can opt for Post Planner.
With Post Planner, you’d quickly generate enough engagement for your brand.
That’s not all…
You get all the results you desire without shelling out much cash.
Coming up with great content regularly is a tricky game. Most times, you’d experience idea block. That is, fresh ideas won’t be forthcoming.
However, with the Post Planner recommendation engine, you’ll quickly find top-performing content across the Internet and recreate such ideas in such a way that it would resonant with your audience.
Excellent planning is also enabled with Post Planner — you can create custom plans for every social platform, which would lead to flawless execution.
Also, scheduling post is quite simple with Post Planner — pick your preferred date and time, then the Post Planner tool would handle the rest.
Pricing is quite satisfying. With a couple of dollars, you can launch a top-performing social media campaigns in any of the three paid plans — Starter, Love, or Guru plans.