There has been a lot of hype about social media marketing, and now almost every business has a website or some sort of a social media existence. It is a fact that social media marketing is very effective when it comes to increasing your audience and creating brand awareness, but on the other hand, so many people have now entered this field and these platforms that there is now a very serious marketing competition going on. Also, truth be told, you have to sell a unique product or some extraordinary services if you genuinely want to attract people.

There was a time when Facebook was considered to be the only platform where you could create awareness about your brand, but now there are two more big competitors in this field. We are talking about none other than Instagram and Twitter. Now, if you are new to the online marketing world, then we are pretty sure you want to know which platform is more effective.

Well, you no longer have to worry about this question, because we’ll give you an answer with proper justification for where you should begin.

Twitter Vs Instagram

Let’s be clear on one thing: both Instagram and Twitter are two different platforms and you cannot say anything clear about which one is more effective. At the end of the day, the effectiveness depends upon your brand and the services or products that you want to sell. However, we surely can tell you about where to begin.

Why Choose Instagram?

The reason why you’d pick Instagram as an option is that you can easily market your brand and your services here. This platform demands creativity and photography. That’s it. Instagram is all about pictures or short (one minute) videos and some creative captions. If you think that your skills and your content are capable of attracting people, then you should surely begin with this site.

There are no unnecessary features on Instagram, and this is one big factor that keeps audiences glued to this app. Also, it is a fact that Instagram has the most engaged users among all the other social sites and applications, and again the reason behind it is creating content.

A relatively new feature on Instagram is stories. This allows you to create pictures and videos that have certain filters or graphics. Stories are considered fleeting content and disappear after a short period of time.

Fleeting content is on the rise! Be sure to learn all about what it is and how you can use it to your advantage by reading this post: How Fleeting Content Is Changing Content Marketing

Why Choose Twitter?

Twitter, on the other hand, is a completely different platform. As far as its benefits and effectiveness are concerned, there are a few points that make Twitter better than Instagram:

  • On Twitter, you can easily and directly interact with your audience and connect with them via tweeting and replying to their tweets.
  • You could say that Twitter is all about you being active regarding what’s going on around you and knowing about the hot topic of the day.
  • You can tweet about certain stuff, especially about your brand and your product, and people will reply and tweet back to you. Of course, first you need to build a following.
  • You can post links on Twitter, which you cannot do on Instagram.

You can leverage social media influencers to promote your brand. For an intro to influencer marketing, check out this post: Digital Marketing and the Rise of Social Media Influencers

What’s the Verdict?

We all know that marketing a brand is all about interacting with people and communicating with them, and that task is easier on Twitter than on Instagram. We don’t discourage you on using Instagram. In fact, it is better to be present on all social media platforms, but if you are struggling with your marketing then focus more on Twitter.

Does your brand cater to young people? Then you definitely need to know how to use another platform altogether: Snapchat. Read more here: How to Promote Content Using Snapchat