Your plumber website design could be the one thing that differentiates between profit or loss. It is what a potential customer sees before they make that call to book your plumbing service. It represents your business, and if it is not correctly designed, you will not see many conversions nor sales.
A website with a good user interface designed for optimal user experience can drive conversion rates to about 600%. This proves the effectiveness of having a good plumber website design.
In this article, we will be exploring the attributes of good plumbing web design, and we will also share some templates you can use as design inspiration. Without further ado, let’s first start with the role a website plays in the conversion journey of potential online customers.
How Can Plumber Website Design Help Me Get More Customers?
To better understand the role a good plumber website plays in customer conversion, let’s look at what we call the marketing funnel. The marketing funnel is a series of steps that takes the customer from awareness to purchase.
The first step is awareness. This is where you advertise to potential customers through various means like PPC ads, Google local service ads, SEO, and so on. These ads help funnel customers from Google’s search engine result pages to the landing page on your website.
The next step is consideration or evaluation. This step is where potential customers evaluate your business/brand based on what they see on your website. If they are satisfied with what they see, they will move to the next step in the marketing funnel: conversion, i.e. purchasing your services. Lastly, on the marketing funnel, we have retention, which mainly comes from good customer service.
This breakdown shows that plumbing website design plays a critical role in the marketing funnel, especially during evaluation and conversion. If your website is well designed and structured, with the right attributes that aid conversion, then you will be able to convert most, if not all, website traffic that comes in through your PPC ads and the likes.
Besides traffic conversion, good plumbing website designs can help save money by better utilizing your advertising campaigns. Let’s say you run a pay-per-click ad campaign. The goal is to get customers to your website through those ads.
With how these ads are set up, you have to pay for every customer that clicks through your PPC ad, regardless of whether they become paying customers.
You will get significant traffic if your PPC ad is put together nicely. But if your plumber website design is terrible, those customers will not convert. A good plumber website design, on the other hand, will ensure every penny of your PPC ads count.
What Makes a Good Plumber Website?
How, then, should you design your website? What are the key attributes it should have to be able to convert a large chunk of your web traffic? These are the questions we will be answering in this section.
Several things impact the effectiveness of a plumber website. Everything from the core functionality to the aesthetics has a role to play. That being said, here are seven attributes of a good plumber website that will improve your conversion chances.
1.) Strong Call-To-Actions (CTAs)
Call to action are also called CTAs. They reside on web pages to encourage visitors (potential customers) to take a particular line of action.
Some examples of calls to action include “call now”, “call today”, “learn more”, “book a call”, “contact us”, “schedule a call”, and so on. These are some of the kinds of CTAs common to plumber website design.
We strongly advise against using CTAs like “learn more”, “get started”, or “reach out”. These CTAs do not necessarily tell the customers you are readily available; as a plumber, you must convey that swift availability with your call to action. CTAs like “call now”, “call today”, “call us”, or “schedule a call” is more appropriate for your business because it tells the customer you are ready to take their call and respond to their plumbing issues ASAP.
You could also make your call-to-action more interesting by adding an offer. An example of this is “call to get a free quote”. This CTA introduces the potential of a reward (a free estimate in this case) just by calling. It can be very helpful to give potential customers that extra nudge to contact your plumbing business, even if they initially had second thoughts.
CTAs can reside in several parts of your website. They are usually placed at the top of the page, at the bottom, and together with the page’s header text. We advise you make use of these three spaces to place your CTAs.
2.) Compelling Headers
A page header is the top section of the website. It usually contains company logos, brand name letterings, basic contact information, links to other parts of the website, navigational links, CTA buttons, search bars, social media links, shopping carts, and more.
The page header is a strategic part of your plumber website because it is supposed to capture and hold your customers’ attention within their first few seconds on your website. According to a report, it takes users 2.6 seconds to make the first conscious impression of a website. This means you have only a fraction of a minute to offer visitors value before they bounce.
For plumber website designs, you should consider strategically featuring five critical components on your page header — your company logo, website navigation links, a CTA button, and, most importantly, a header tag. We will go through these components one by one to highlight best practices.
Company Logo
If anything should be on your header page, it should be your logo. It is the foundation of your plumbing business that separates you from your competitors. Also, your visitors expect to see a company logo on your website. It would be off-putting to visit a website and not see a logo on the page.
According to UI/UX best practices, your logo belongs in the top left corner of a page. We recommend you stick to this convention even though there are a lot of variations out there.
Website Navigation Links
Navigation links usually reside at the top right side of your page headers. They contain links to help visitors quickly navigate to important pages on your website.
Ideally, your main navigation links should be between 5 – 7 elements, including an “About Us” page, a “Services” page, and a “Contact Us” page. You can include more options like a blog page, FAQ page, and so on. But try as much as you can to desist from overcrowding your navigation tab. It can make your website look overloaded, especially when visitors access it via mobile devices.
Here is an example of good navigation tab arrangement:
CTA Button
As we said earlier, there are three essential locations where you should place your call-to-actions, one on the page header. Page header CTAs should be big, bold, and placed on bright colored buttons that redirect the customer to call your phone number directly.
Here is an example of good CTA placement on the page header:
From the image above, you can see how well placed the CTA is on the page header. Once a visitor clicks that red “call now” button, they wll be redirected to call the plumber directly.
Now let’s look at bad CTA practice in page headers. Consider the image below:
From the home screen, you can see the page header does not have any CTA. The only CTA on this page is located at the top right corner.
Moreover, the CTA on this page does not redirect to a phone number. It is simply a static text. Visitors would probably have to go through the stress of copying the number from the website and pasting it on their phone app before they can eventually make a call. No customer would want to go through that stress.
Header Tag
A header tag is a body of text on your page header. It helps capture your website visitor’s attention with a compelling web copy.
You can go about your header tags in three ways: either promote your company, specify the services you provide, or offer an attractive value proposition that customers would benefit from if they choose your services. Let’s look at some templates to understand this point.
Example #1: Promote your company
The header tag of this template promotes the plumbing experience of this company. This is a handy strategy to use when you have considerable expertise, or your plumbing business has significant awards and recognition in the industry. You could also put up certifications, licenses, or the collective experience of the experts on your team.
Example #2: Specify the services you Provide
The header tag of this template showcases the services that the plumber company offer their client, which is emergency clean up and repair. This template is a good choice for plumber businesses with unique skill sets that sets them apart from the competition. For example, if you are well versed with new plumbing tech that only a few companies are good at, this is an excellent strategy.
Example #3: Offer attractive value proposition
For this template’s header tag, we see that the plumber business includes a prospective benefit clients can gain by choosing their service. The benefit here is same-day service. This tells the customers that they will get a swift response for their plumbing issues.
3.) Speed
Speed is essential for a plumber website because it directly affects visitors’ user experience (UX). According to a Google study, the probability of visitors leaving a website right away (i.e. bounce rate) increases by 123% when the website takes 10 seconds or more to load. This rate progressively increases as your website load time increases.
The recommended website speed across the board is 3 seconds. But this can vary from industry to industry. For your plumber website, your average speed should be 5.5 seconds. You can use free tools like GTmetrix to check your website’s speed index. Another performance evaluation tool worth trying is Google Pagespeed Insights.
Several factors affect the speed of your website, and one of them is the hosting service you choose for your plumber website design. A web hosting service is an online service that enables you to publish and maintain your website on the internet. There are several hundreds of them in the market, but here are the top five we recommend for plumber website designs based on speed
| Webhost |
Average Speed |
| A2 Hosting |
176 ms |
| Hostinger |
136 ms |
| HostGator |
190 ms |
| GreenGeeks |
291 ms |
| SiteGround |
192 ms |
Another thing that contributes to a website’s speed is the size of your images. Larger images will take longer to load and vice versa. You should optimize your images for maximum website speed. Optimizing images typically involves reducing the resolution, compressing the files, and reducing their dimensions. There are several tools online that can help you with that. These tools include JPEG Optimizer, Optimizilla, Kraken.io, and Tiny PNG.
Lastly, you want to use a content delivery network, also called CDN. Essentially, a CDN increases speed by reducing the distance between users (or your visitors) and the server hosting the content (your website). This significantly boosts your website speed and reduces the overall load on your website. A good content delivery network you can consider is Cloudflare CDN.
4.) Mobile-Friendly
A large portion of website traffic comes from mobile phones, especially those searches relating to finding a local service. You will be doing your business a lot of favor by optimizing your website for mobile users. If you already have a plumber website, you can use Google’s mobile-friendly tool to check if it is optimized for mobile users.
There are ways to make your plumber website design mobile-friendly. One of them is to choose a mobile-responsive website template when building your website. These templates automatically resize to accommodate the precise dimensions of any device used to access the website.
Another way to make your plumber website design mobile-friendly is to use standard legible fonts like Open Sans, Droid Sans, and Noto Serif SC. These fonts are easier to read on mobile devices. Consider your font size as well. The ideal text size for a responsive website is between 16 – 18 pixels.
Lastly, optimize your CTA placement. Make sure your CTA buttons are easy to spot and should be large enough to be tapped with a thumb. The recommended width of your primary CTA button should be about 72 pixels. The height can vary from 41 – 57 pixels. This dimension is finger-friendly, and it is comfortable enough for a variety of finger sizes.
5.) Testimonials/Social Proof
One thing you want to have on your website is reviews from your previous jobs. You don’t necessarily need to put a ton of reviews to make a positive impression; just a handful of 3 – 5 reviews would do.
Reviews and testimonials tell potential clients you are trustworthy and have some experience on the job. It is also a testament to your quality services.
6.) Persuasive Website Copy
Every good plumber website design has a persuasive web copy to convince visitors of the benefits they can gain by choosing your service. You don’t have to overload your website with a lot of content. Somewhere between 400 – 600 word count will suffice to pass your message across.
For your homepage website copy, you want to highlight your value proposition — what makes your plumbing company stand out from the rest? If you have ample industry experience, you also want to state this.
Besides your homepage website copy, invest time and resources in your service pages. As a plumber business, you could have service pages for water heater services, drain repair and cleaning, gas line services, installation services, and so on. Besides convincing your customers, these pages can help boost your search engine optimization.
7.) Appealing Aesthetics
Last but not least, your plumber website design should be aesthetically pleasing. Web pages with chaotic designs are an eyesore for visitors and, as a result, will suffer more bounce rates. Get a plumber website design theme that is simple with consistent color themes. You should also add industry-related graphics to your website to improve its look and feel.
Bonus: Discounts and Coupons
Here is a bonus tip — add offers, coupons, and discounts to your website, especially your home page. If, in the unlikely event, speed, aesthetics, compelling copy, header texts, and testimonials do not convince the client, a discount would do the convincing. People hardly pass on a discount, which could be that one thing that further improves your sales.
Who Is The Best Plumbing Website Design Company in Michigan?
When it comes to transforming your plumbing business through a dynamic, conversion-focused website, there’s no team you should trust more than Scepter Marketing. Based in Michigan, we are the go-to experts for plumbers looking to elevate their online presence.
At Scepter Marketing, we understand the unique challenges and opportunities your plumbing business faces. We’re not just about creating visually appealing websites; our focus is on developing a robust online platform that drives conversions and boosts your bottom line. Our team excels in crafting custom designs that resonate with your target audience, ensuring your services stand out in a competitive market.
With an in-depth understanding of the plumbing industry, combined with cutting-edge web design and digital marketing strategies, we consistently create websites that not only look great but also perform exceptionally. Our approach to SEO is tailored specifically for plumbing services, ensuring that your business ranks high in search results, connecting you with customers who need your services the most.
What truly sets Scepter Marketing apart is our commitment to your success. From the initial consultation to the final launch and beyond, we work closely with you to understand your goals and tailor our services to meet your specific needs.
So, if you’re looking for a website design partner in Michigan who truly understands the plumbing business and is dedicated to helping you grow, look no further than Scepter Marketing. Start your plumbing website design project today!
