In a landscape where almost every business needs a website to drive traffic and generate leads; the importance of a robust web presence isn’t an alien concept anymore. Entrepreneurs try hard to find ways in which they can optimize their websites for better speed and performance.
But one crucial element they don’t pay much attention to is optimizing and customizing their landing pages. Users are surrounded with a plethora of landing pages, and this is why they cherry-pick the ones that sync with their specific requirements and manage to leave a long-lasting impression on their minds. Also, well-designed landing pages help businesses in keeping their sales pipeline brimming with quality leads that can convert.
In order to efficiently cater to a diverse customer base, it’s essential for an entrepreneur to build an impressive and influential landing page. You have to remember that a one-size-fits-all strategy will be of no use in this case. But should you hire a software development company to build a landing page or use landing page builder platforms for maximizing conversions? Let’s find the answer.
It’s true that you can use different page builder tools such as Leadpages, Unbounce, Instapage, etc. to create an engaging landing page for your website. But these platforms usually have a steep learning curve and provide users with limited options to customize the end product.
But you can easily avoid these issues by doing extensive research and partnering with a professional agency that can build a custom-fit landing page tailored in accordance with the specific requirements of your business to boost sales. Let’s explore the six major ways in which developing custom landing pages can help you to maximize sales conversion.
1. Effective Landing Page Copy to Grab the Attention of Quality Leads
With a custom-built landing page, it’s easier to make it short, precise, and clear. You can write personalized and dynamic content that helps you describe your products and services in a way that attracts prospects.
It’s a good idea to first carefully identify the targeted message that you want to highlight in your custom landing page. Try to weave a story around it to engage visitors and encouraging them to take the desired action.
Remember, you must roadmap your idea before embarking into the actual custom development. This will help you to test variations in your idea and come up with the best version so that there’s no need to regret in the end.
2. Integrate Relevant Videos & Images to Make Custom Landing Pages Eye-catching
It’s true that videos have much more potential than texts or images, as they are an integral tool to grab users’ attention. But it does not mean that images are any less important. Both informational videos and visually pleasing, high-end images on the landing page can either make or break your user experience.
In the market, you can find different free online tools that allow you to create interesting videos and use stock images. These can be easily integrated into your custom landing page to display your brand in a positive light and persuade users to take the desired action.
3. An Opportunity to Enhance User Experience Without Interfering With the Main Platform
One striking attribute of customized landing pages is that they can function as separate identities that do not have any direct impact on your primary web presence. It allows you and your development team to work freely and present information in a unique way and persuade the visitors to have a walk through the primary website.
In addition, you can easily highlight your special offerings on custom landing pages and include animations or Java to make the user experience seamless. As a result of not disturbing the primary set up, you can allow programmers to experiment with advanced technologies and tools to make the landing page as interactive as possible.
4. Leverage a Tracking Tool to Gather & Analyze Data & Identify What’s Working Best
You can custom create the landing page and integrate tracking tools such as Mouseflow and Google Analytics in order to collect and analyze data. This analysis can give you an idea of which elements on your custom landing page are actually working in your favor. Also, you can recognize elements that need to be modified in order to fill the gaps.
It’s advisable to use A/B testing and compare different elements of the landing page with each other. It will become easy for you to spot which landing page strategies are in compliance with the specific requirements of your visitors.
5. Facilitates Optimization of Lead Generation Forms
One of the many primary purposes of effective landing pages is to collect quality leads. A custom landing page can be used to showcase these forms in a visually appealing manner. Also, it’s essential to make the lead-capturing form as natural as possible.
The form design should be intuitive so that visitors don’t feel uncomfortable when filling it out. Don’t bombard visitors with back-to-back questions in your form. Instead, try using multi-page forms for a smooth transition. Strive hard to first gain visitors’ trust and then make them give all their details happily.
6. Use Social Proof to Establish Your Credibility
According to research, more than half of online shoppers go through online reviews before making their final call. Also, the majority of them will only buy the product after reading a nice review. This makes it mandatory for you to integrate case studies, trust icons, rating systems, and testimonials into your custom landing page to assure visitors that your products and services are reliable.
But this does not mean that you have to showcase only positive and nice reviews in your custom landing page. Rather, incorporate a few bad ones to make it appear genuine and deal with them smartly so that other visitors can believe that customers are actually your first priority.
Custom landing pages can be used to provide information in an interesting manner and collect quality leads. Also, these pages provide visitors with a tailored experience to cherish and make them feel excited to explore further and make the buying call.