The Difference Between the 5 Most Popular Digital Marketing Strategies

By |2019-02-10T19:59:06+00:00February 10th, 2019|Uncategorized|0 Comments

In a world where nearly everything is done online, you can no longer discount the
ability of Internet marketing. Through SEO, social networking, and PPC to promote articles, digital marketing and advertising campaigns can boost your business in tremendous ways. However, with so many Internet marketing techniques to choose from, which ones work the best? Inside this guide, we will reveal the five most popular digital marketing strategies and how to make the most of them.

1. Search Engine Optimization
If done correctly, Search Engine Optimization (SEO) may drive a continuous flow of natural (unpaid) visitors
to a site, which could convert to revenue. Fundamentally, SEO involves optimizing your website so that
it shows up in people’s search engines after they search for keywords. SEO includes a few items:

1. Keyword Research
2. Keyword Optimization
3. On-Page SEO
4. High-Quality Content Writing
5. Page Navigation and Rate Improving
6. Link Building

2. Search Engine Marketing
Search Engine Marketing (SEM) meanwhile, provides the very same advantages as SEO. But this is a purchased service. You buy this marketing via Google Ads in order to appear on the very first page of your targeted keywords. The cost of SEM depends upon the keyword phrases you are interested in marketing. The return on investment of these campaigns has enormous potential and might bring a slew of visitors to your site if you have a good strategy.

3. Content Marketing
However, before you can even consider paying for SEM, you want to make sure you have products to
market or high-quality content on your website. This is where content marketing comes into play. Content marketing involves more than just writing articles for your own site. You also create content that interests to your
intended audience. Content marketing helps with your website’s SEO ranking and also boosts new visibility, increases participation, and helps to convince your visitors to purchase your
merchandise.

4. Social Media Marketing
Nobody can deny the power of social networking in reaching a large number of individuals
around the world. And that is something every company owner must capitalize on. Actually, data on
social media keeps growing. The amount of global users is predicted to reach more
than 3 billion social media users by 2021, and you can check out hybrid traffic to learn more.

Here are some social networking platforms you can create content for and use to connect with your audience:

● YouTube
● Instagram
● Facebook
● Twitter
● Pinterest

5. Email Marketing
Despite the rumors you might have heard, email advertising isn’t “dead.” If done
correctly, email marketing can have a beneficial effect on your enterprise. Email
marketing can bring traffic to your website, increase customer involvement and
brand awareness, as well as lead to more direct sales.

But email marketing should not feel the same as a salesman knocking on people’s doors to market a product. For it to work, it ought to be tactical, personalized and well-researched. When performing an email advertising campaign,
quality is significant. Be sure you are reaching the ideal customers and providing them helpful emails rather than ones that are spammy.

Which Strategies Are Best for You?

The best and the most basic strategy for website owners is SEO. SEO is the key to building a foundation for
your site, and without SEO your will site will be not visible to search engines or even compete with your
competitors’ sites. In other words, without SEO, it’s almost as if your website doesn’t even exist.

Do on-page SEO first before working on anything else. The key points include:

  1. Building up your site’s on-page SEO. This will include the meta description, page slug, H2 headers, content optimization, alt text optimization, tags, plugins, etc.
  2. Keyword research. You need to choose the keywords carefully that fit your niche. We suggest you choose long-tail keywords, as they will be easy to rank and to start with.
  3. Blogs. High-quality content is also key. As the saying goes, “content is king.” So, if you have a blog on your site, you’ll want to create a content strategy and optimize each post in order to increase your site’s traffic.
  4. Off-page strategy. Almost more than half of the power belongs to off-page optimization or link
    building to increase your site’s ranking. Link building is still a key to success in order to rank your site or your client’s site. But it’s more than just building backlinks in order to manipulate rankings; off-page SEO involves a more complicated strategy than doing on-page SEO.

Off-page SEO is becoming harder these days as you need to have a quality backlinks pointing to your money site. You can start with these strategy below:

Social Site Popularity

This is where you can obtain authority links to famous websites such as Facebook, Twitter, or
LinkedIn. Social media is a good way to begin obtaining quality backlinks.

Guest Post Outreach

This type of strategy is highly recommended. It will take a much of your time, but the value will
be worth it. You just need enough tools in order to check or audit the site before doing the
outreach. Ahrefs or SEMrush are two popular tools. You can do link prospecting using Ninja
Outreach or advanced manual search strings.

Two of the best searches for resource discovery are:

“keyword phrase” site:.org intitle:”resources” -inurl:pdf -inurl:ppt -inurl:doc
“keyword phrase” site:.org intitle:”links” -inurl:pdf -inurl:ppt -inurl:doc

You just have to change the keyword phrase to targeted keywords.

These are only a few internet advertising and marketing strategies you can utilize to help your
company succeed. We advise you take a little time to thoroughly research each one. Internet marketing is hugely successful. But it will take some time, energy and resources.

About the Author:

Ravi has been a digital marketing expert for more than 10 years. He is always creating campaign strategies and SEO tactics, which deliver results to all of this clients.

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