Nearly everyone uses the internet to search for information that interests them. People search for information about companies, schools, local businesses, products, services, certifications, and just about everything else. Because of this, the internet has become the place to be for those companies who want to bring in new customers and new business.

In order to be effective online a business needs two things. Firstly, it needs a website. Having a professional website allows your company to make a great first impression with the prospective customers who visit your site. But having a great website is not enough. The second thing that a business needs to be effective online is a steady stream of traffic (visitors) coming to the website. Simply put, a website is no good if no one ever stumbles across it.

One of the absolute best ways to get people to come to your website is the strategy known as Search Engine Optimization (SEO). This is the process of getting a website ranked highly in search engines such as Google for keyword terms and phrases which are related to the products and services that a company offers. Simply put, the higher your website is ranked in Google for terms that people are searching for, the more traffic you will undoubtedly get to your website.

The unique and great thing about search marketing is that it allows companies to capture the attention of people who are actively looking for products, services, or information that you provide. This means that the leads generated through search engine marketing are usually of a much higher quality than other, less targeted ways of advertising such as TV and radio broadcasts or newspaper advertisements. The point of search engine marketing is to get as many targeted prospects to your website as possible in order to convert them into customers.

Think about how successful you could be if you only marketed to people who were already looking for your products or services? How could you not sell more products or services? That is the POWER of SEO. You get in front of hundreds or even thousands of people who are already looking for the type of product or service you offer. You just have to have a website that converts that traffic into visitors and BOOM! You can be a success.

The process of SEO is fairly simple because it requires only two things. Firstly, it requires content on your website that properly optimized for Google and the other search engines. The more quality content the better. Secondly, it requires your website to have “authority” in the eyes of the search engines which is gained mostly by which other websites out in cyberspace link to yours, how many of them link to yours, and how authoritative those websites. “Link building” is the art of building these links to your website in a way that helps your website move up the rankings.

So get started doing SEO today. It’ll help your business. To learn how, check out these links:
Scepter SEO Consulting – Our very own consulting services where we can help you understand SEO and take your business to the next level!
Scepter’s Posterous – Scepter’s more intimate blog with all kinds of random, cool stuff to help you get insight into the web and grow your business