Jeweler SEO – Introduction

Search Engine Optimization (SEO) is the most cost-effective and long-lasting way to boost your website’s sales and traffic. It optimizes your website to appear at the top of results of search engines like Google, Yahoo, and Bing. SEO is a means through which you influence the position of your website as it appears in online search results. Most search engines, like Google, consider a site to be more trustworthy if it has quality content and other websites link to it. Here, we’ll give you some hints on how to best handle and set jeweler SEO.

Jewelry is one of the most competitive markets on the web, so it may be very difficult for your website to achieve the ranking that you need to boost your sales. It is then of utmost importance to employ SEO to optimize your jewelry website so as to appear on top of the search result chart. Jeweler SEO comes in two forms: off- and on-page search engine optimization.

Off-Page Jeweler SEO

In order to rank at the top of search engine results, it is important for jewelers to employ off-page search engine optimization. Off-page jeweler SEO involves optimizing your jewelry website using all SEO techniques that do not involve the editing of website source codes.

Off-page jeweler SEO has two benefits – directing and increasing traffic through backlink explicitly to improve the website’s position in search engines. A larger percentage of website optimization should take place off your web page to boost your traffic.

For jewelry stores to elevate their page ranking, you must use inbound and external links. This is because your authority and relevance level will most likely go up through these search engines.  Google, for example, is committed to ushering the most relevant rankings to their users with each search. External links will, therefore, help websites climb the ladder and stay at the top of the charts. There are several methods or strategies that can help you assemble relevant external links: use of social media, blogging, setting up RSS feeds, leveraging video marketing, and signing up to website directories.

Strategies for Successful Off-Page Link Building for Jeweler SEO

Use of Social Media

Most search engines now make use of social cues in identifying authoritative websites; as a result, use the links available on your social media profiles to direct to your jewelry website.

Signing up for Website Directories

The use of directories does not only get your jewelry websites more inbound links but also attract more traffic. Submitting to website directories is a solid and easy way to boost your off-page links for reviews and ratings.


To start with, blogging is a form of networking that requires time. However, once you get it right you are good to go. This is one of the best ways to upgrade your jewelry website. By writing blogs, you have given visitors a reason to keep returning to your website: to keep up to date with your latest posts.

In the process, you increase your sales and gain more customers. It also provides an avenue for search engines “spiders” to update your latest blog entries by crawling your jewelry site more frequently and help it rank higher in search engine result pages (SERP). Blogs can also promote links back to your website through your comments about your product.

Video Marketing

The use of video marketing can point buyers directly to your jewelry site. You do this by posting product videos that may go viral and attract attention back to your site.

Setting up RSS Feeds

Setting up RSS feeds for your website will generate traffic when you post new content. This, in turn, will increase your site ranking. You can also sign up to RSS directories, potentially boosting your rankings and traffic. Therefore, adding blog feeds to services like Google Reader, Feedage, and Friendfeed are of utmost importance.

On-Page Search Engine Optimization for Jeweler SEO

On-page jeweler SEO involves optimizing your jewelry website to rank higher than others to earn more traffic from search engines.  It refers to optimization through both the HTML source code and the content of a page as opposed to off-page jeweler SEO that refers to external signalling and link-building.

In addition, your website SEO ranking depends greatly on all aspects of your webpage. The following are key to successful on-page jeweler SEO:

Metatag Keywords and Descriptions

You use keywords to increase your SEO. Keywords are a list of searchable words or phrases. You then think of how your customers will search for you through search engines. You then use the combination of these words to generate your search keywords. For each keyword, there must be a short description that will tell potential buyers what your site offers.

Title Tags

Each page has multiple tags. The most important is the title tag, which gives an outline of what the page portrays.  For example, whenever Google ranks web pages for particular queries, it takes into consideration the title tag and then compares it with the body of the page content.

Heading Tags

Your blog or landing page should include multiple heading tags, spanning from h1 to h6, with h1 being the most important. You should not use more than one h1 and you should include multiple h2s or h3s as users scroll down the page. The headings are used to represent different sections of the page.

Jeweler SEO – Conclusion

When you use all these effectively your jewelry website will rank high and see an improvement in its traffic. Therefore, we cannot stress the importance of on- and off-page jeweler SEO enough for your jewelry website to achieve long-term SEO authority and relevance. If you need any more help with jeweler SEO tips, feel free to contact our white label design services team here at Scepter Marketing.