When last did you watch a clip on social media? You have probably already done so today. Videos are popular on social media and can reach a large number of people.
If you are contemplating on revamping your marketing strategies with social media videos, you are definitely on the right path. However, producing top-notch video content that will inspire your audience seems like it requires professional skills and long hours at the studio. The big question is how you achieve this at a cost-effective proposition.
Your best tool is right in your pocket — your iPhone!
Over the years, Apple has been trying to revolutionize video recording capabilities in its products. Launching its maiden voyage with the iPhone 3GS, the latest iPhone guarantees to shoot spectacular 4k clips. Despite the iPhone’s sophistication and customization, if you are hoping to use the footage to build your video content, amateur recording may not be the best idea.
To experience the iPhone’s camera at its maximum potential and reap optimal benefits of this exceptional device, here are the dos and don’ts to observe.
iPhone Video Shooting Checklist
The iPhone is a powerful device capable of capturing stunning clips ideal for social media purposes. However, if you want a seamless experience, here is a comprehensive checklist to consider:
- Check for enough memory capacity
- Turn off all notifications
- Ensure that the filming venue is away from external disturbances
Best Techniques When Shooting Videos With an iPhone
After using the above checklist, you are cleared to go ahead and get serious with your filming. Without any further ado, here are some of the techniques you can employ to easily transform your iPhone device into a professional filming camera.
1. Use a stand/tripod
Although designed with sophisticated in-built optical image stabilization functions that guarantee to enhance handheld filming, iPhones still require a tripod for that professional look, especially if your hands are not steady. By using a stand, you will not only capture clear recording, but also provide an opportunity to easily readjust your body position without affecting the clip.
However, if you are not enthusiastic about shopping for a stand, you can still shoot quality clips with your iPhone. Here are a few tips:
- Position the device close to your body
- Hold the device with both hands
- Relax both of your elbows on a desk or any nearby surface
2. Light up your venue
When shooting a photo or a video, light is of the essence. Ask any professional photographer and he/she will definitely agree.
If you are looking for a quality clip that you can post on your social page, it is vital to ensure that your venue is properly lit. Whereas most iPhones come with a powerful in-built flash, it is apparent that its illumination may not be enough if you want to match expert standards.
Besides turning on your flash when filming, it is important to supplement it with professional video lights. However, if your budget doesn’t allow that, another good option is capitalizing on the natural light. Choose a well-lit room and also open the windows to ensure maximum illumination.
3. Use a microphone
Audibility is an important aspect of any decent social media video. However, as they are designed for many functions, most iPhone devices are receptive to disruptive ambient noises. To ensure clear audio, investing in a simple microphone would be a great idea.
But since capturing social media clips is not as serious as producing movies, all you need is a simple microphone that you can easily plug in your device. Alternatively, you can also consider minimizing the proximity to your subject. Another ingenious trick you can employ to guarantee crystal-clear audio is positioning another iPhone just above your subject.
4. Avoid the zoom functionality
Remember, you are doing this with a smartphone and not a professional camera. Unless your iPhone is designed with a double lens (iPhone 7), at all cost resist the urge of employing the in-built camera zoom.
Unlike lenses in professional cameras where zooming is virtually optical, your iPhone’s camera will just enlarge the picture, thus distorting the visuals. Since this can result in blurred clips, it is advisable to consider reducing your proximity if you need to capture specific details.
Other Recommended Tactics
- Locking the exposure functionality
- When filming, hold your phone in a horizontal position
Lastly, Editing the Footage
Following the above techniques, you have a full clip right in your iPhone. But it is half-baked and not yet ready to be introduced to your mainstream audience. The last and probably the most important element of shooting a great video with your iPhone is the editing part.
Although most modern iPhone cameras feature credible editing tools capable of significant video polishing undertakings, if you are interested in a professional-looking clip, investing in customized iPhone video editing apps would be a wise move.
Best Video Editing Apps for iPhones
Generally, there are dozens of cool video editing app for iPhone available in the market. Some of the most popular include:
In summation, the iPhone is a powerful device loaded with an amazing video camera. Your iPhone can be enough to give you the glamour you may be looking for in a social media video. With the above tips, you can extensively revamp your skills and shoot great videos with only your iPhone.
Have additional suggestions for shooting with an iPhone? Have advice about shooting with other smartphones? Want to share a video that you shot on your phone? We’d love to hear about it!