Dear Small Business Owner,
If you are like most small business owners, I know you are being affected by the economic situation. For you, it has probably resulted in fewer sales and a lower volume of customers, and perhaps you’ve even thought about letting some workers go because you just can’t afford to pay them anymore.
Some people will tell you that it sucks, but that’s just life.
Or is it…? In hard times like this, there is always a guy that you know or have heard of whose business doesn’t seem to be taking any hits at all. In fact, you’ve probably heard about some companies who are actually having to hire more people because they are growing so much. What the heck do they know that you don’t? How in the world are they thriving in this economy?
Well, the rules have changed! The fact is, even in this down economy, there are enough people out there searching for the services and products you provide for you to thrive. And these people still have money to spend. If you don’t believe me, just go up to Applebee’s on a Friday night, and you’ll see what I mean. The place is still packed with people wanting to spend money!
So what gives? How can you get these customers to come to you so you can be growing in the recession? Well, there are lots of ways. One of the best ways is gutting it up and getting your business online, where almost 100% of your customers are searching for you. Do you show up when someone’s searching for you on Google? What about Bing? What about CitySearch or Yelp? Didn’t think so. Do you have a Facebook profile and Twitter? Do you actually use them?
For most businesses like yours, the Internet is the easiest, quickest, and cheapest way of bringing in loads of new customers. Now is your chance to jump on board while the rest of your competitors are still trying to decide whether or not to throw more money into their Yellow Pages ad for next year.
Honestly, even if you don’t buy the services from us at Scepter Marketing, you should get on the ball and do something! Do it yourself or hire a secretary. Don’t have money? Dump the Yellow Pages or drop the billboards and radio. For the price of these things, you could probably dominate the your niche online.
So to sum it up, when change comes, “there are three types of people: Those who make things happen, those who watch what happens, and those who wonder what happened.” I hope you’ll start today to be one of the ones that makes something happen for your business by moving forward with Internet marketing today.
– Marketer Matt
Senior Internet Marketing Consultant at Scepter