Product Management2017-12-13T08:23:24+00:00


Product Management within a company entails several functions that can overlap with other distinct disciplines. For your business to remain effective in delivering value to your target market, an effective product manager ensures this is possible in each step of the product development. Scepter Marketing has a team of product managers that can take these into consideration while balancing strategic goals for your company and stakeholder interests.


When you want to hire production managers, you have to appreciate that these experts deal with a product’s development from start to finish, planning the marketing and sales of the product, and ensuring the product is of value to the target customers. It sounds like a lot of work but this is what Scepter Marketing team is great at.


Production Management deals with several disciplines with a long term approach toward creating something that target consumers can find value. Product managers are tasked to communicate a product’s value to people within the company and customers.


Production managers as a strategist:

During product creation, production managers identify a target market and its need, then task engineer to create a product that answers to the target market’s need. Once prototypes show promising results, product development takes a step further until something is made suited to answer an identified customer need.


Production managers do not operate on a short term basis. Rather, each step of the product development from start to finish will be planned out first. A strategy to market the product is then already in place during production. Production managers are required to have the foresight to see and manage identified future obstacles during product development.



Production managers as a communicator:

Communicating value to the marketing and sales team is another responsibility of a product manager. They work together with marketers to create a comprehensive marketing plan. Furthermore, these managers usually report to executive officers every step of the production.


Trying to explain the strategy behind a product’s development from start to finish is what every product manager has constantly does. This has to be in a way that the other person with different discipline would be able to understand.


Strategic Product Development

Because product development encompasses several processes in a business, the lines of responsibilities often become a blur when discussing the role. Often, various businesses have present different operational concepts about product development and people responsible for it.


Strategic product development involves overseeing and managing everything and everyone involved in the development of the product. There is a tremendous amount of data gathering before conceptualizing a workable prototype.


Product management helps keep the organization relevant to its target customer’s ad stakeholders. If the product produced holds no value, the company’s brand may also be associated to that low value. Furthermore, if the company’s product holds less value over the competition’s product, a business suffers a huge loss in sales and cost in production. It is crucial to know a need exists and who will need the product first before prototypes could be made.


The bulk of a production manager’s effort can be figuratively revolved around a drawing board. The manager ensures everyone understands the strategy written on the board in relation to their respective disciplines. The manager also tracks progress and pacing during production.


While product management involves managers performing several overlapping functions, their ultimate goal remains the same. That is to create value that could help the business remain relevant and provide returns on investment.