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SEO FAQs
How Long Does SEO Take for a Business in Kentwood?
Generally speaking, we can show improvements in rankings within 6 months.
When estimating the duration of an SEO campaign, several factors should be taken into account. These factors include the age of your website, the competitiveness of your niche, and the current state of your rankings.
If your site is new, it may experience a “sandbox” period where it takes months to achieve good rankings. To optimize your site for SEO, it is advisable to launch it as soon as possible with some content, even if you are still in the process of adding pages and refining the site.
The level of competition in your niche and the competitiveness of your keywords also play a role in determining how long it will take to rank. Generally, the more competitive your niche and keywords are, the longer the ranking process will take.
The reason behind your current lack of rankings is another important consideration. If your site is poorly optimized or has technical issues, addressing these problems can lead to significant improvements within a few weeks or less. Additionally, if your site lacks content, adding keyword-rich content can boost your rankings or help you appear in search results. However, if your site lacks authority or relevance, it may take much longer to rank, as building authority and relevance can be a time-consuming process.
In general, it is recommended to commit to an SEO campaign for at least 6 months, as this should allow sufficient time to see significant improvement in most niches. However, it is possible to observe some results within 2-3 months, particularly if the lack of rankings is due to technical issues or poor optimization. These issues can typically be resolved within the first month or two, depending on the size of your site and the complexity of the problems.
Affordable SEO Services in Kentwood, MI?
Comparing Apples to Apples
Companies offer a wide range of prices for ‘SEO Services’, starting from as low as $2.99 per month to over $10,000 per month. The reason for this disparity is that different companies have different interpretations of what ‘SEO Services’ or ‘search engine optimization’ entails, including terms like ‘on page’ or ‘off page’ SEO. To help you make an informed decision and accurately compare prices, let’s briefly explore the essential components of a proper SEO plan.
Firstly, a comprehensive SEO plan should include on-page optimization. This involves conducting a technical audit of your website to identify any issues that may be hindering your desired search engine rankings. A reputable SEO company (like us!0 should assess your entire site, suggest improvements to enhance your site’s conversion rate, and resolve technical problems to help you rank better whenever searchers in Kentwood or the surrounding areas are looking for your business.
Next, keyword research is crucial to optimize your website effectively. This process involves identifying the keywords that potential customers use to search for products or services similar to yours. Based on this research, a content strategy should be developed to ensure that your website targets the right keywords. Additionally, supporting pages should be created or optimized, and your existing pages should be optimized for better conversions.
Content strategy plays a pivotal role in SEO. Your website needs relevant and engaging content to attract more traffic and target a broader range of keywords. A professional agency should develop a content strategy based on the earlier keyword research, ensuring that your website consistently produces high-quality content.
Moving on to off-page SEO, it is crucial to analyze your competition. An SEO company worth its salt should evaluate your digital presence compared to your competitors who are currently outranking you. This analysis should include assessing how both you and your competitors have established your online brands, as well as examining the mentions and links to your websites from other sites. This research phase helps set reasonable expectations and metrics for surpassing your competition.
Link and citation building is a crucial aspect of SEO. Without quality links, it’s unlikely that your website will rank well for competitive keywords. This process is the backbone of improving your search engine rankings. The more links you have from reputable and relevant websites, the higher your website will rank. If you are a local business, it is also essential to have listings in numerous local business directories to improve your rankings in the ‘map pack.’
When comparing SEO packages, it’s important to consider various factors such as the number of keywords included, the quantity of citations and links being built, and the number of pages you intend to target on your site. By factoring in these elements, you can make a more accurate price comparison. If you reach out to us at Scepter, we would be happy to provide you with a free consultation to ensure that you fully understand the details of our quote.
How Do I Rank in Local Results in Kentwood?
Getting listed highly in Google often has the potential to increase your business 2x-10x if you aren’t there already, so let’s look at a few factors that go into local SEO. There are numerous SEO factors that go into getting you good rankings, but here are a few highlights of the most important factors that we include in our local SEO services.
- Having a physical presence in the city and state you want to rank in
- Claiming and then Optimizing your Google My Business page (now Google Profile)
- Writing proper content on your website that includes the keywords that you want to rank for so that Google knows what your site is about (called On-Page optimization)
- Claiming or creating social profiles for your business on sites such as Facebook, Twitter, Pinterest, and LinkedIn
- Claiming or creating as many business listings as you can on local listing sites such as Yelp, Yellow Pages, Super Pages, Merchant Circle, Local.com, Manta, etc. (there are literally thousands, but you can start with at least a hundred)
- Get links to your site from other authoritative, related sites. If your vendors, manufacturers, suppliers, associations, or friends have websites, get them to link to you.
While each of these 5 things could have a very long, technical article written about it, those are the basics, and they work. Most local SEO service packages should account for all of these factors when doing SEO in Kentwood, MI.
Why are rankings in Google so important? Here are just a few reasons:
- 80+% of Search Engine users use Google over Bing, Yahoo, or other search engines – So Google is where you want to be found.
- According to a Google, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.”
- In the same report, Google says that 18% of local searches result in a sale with 1 day of the search
- 88% of consumers say they trust reviews they read read online just as much they do a personal recommendation from a friend, according to BrightLocal
- According to HubSpot, 75% of searchers don’t go past the 1st page of Google
So to sum it up, if you want to be found by consumers that are very likely to buy from you right now, you need to be listed highly in Google. At Scepter, we help clients from around the country rank in their local areas, but we take pride in being a Michigan SEO company. If you’re in Kentwood or the surrounding and want an SEO company who knows the community you serve, don’t hesitate to contact us.
You can also supplement your search engine optimization with other digital marketing packages.
Dive Into More SEO Topics on Our Blog:
Ready to Finally Rank on Google?
Six months from now, you’ll be glad you checked “hire a great SEO company” off your to-do list today. Our initial consultation is free, painless, and informative. And if your schedule is overflowing, you can request a video audit to view at your convenience. On a tight budget? Let us know up front and we can probably figure out a package that would work for you. Doing some SEO for your company or organization is better than doing nothing at all. Let’s chat!
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