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As SSI Online expanded, their website grew into an unwieldy digital footprint. Years of compounding updates led to severe structural issues: deep content silos, pervasive duplicate pages, and a fragmented navigation system.
This lack of organization wasn’t just a user experience problem; it was a critical technical SEO liability. Search engine crawlers struggled to index the site efficiently, and duplicate content was cannibalizing their organic ranking potential. To pave the way for future growth, SSI Online needed to tear down the digital clutter and execute a comprehensive structural refresh.
We approached the rebuild not just as a design refresh, but as a deep-dive technical restructuring aimed at maximizing crawlability and user flow.
Our strategic execution included:
By untangling the website’s technical debt, we successfully transitioned SSI Online from an overgrown, confusing site into a streamlined asset fully optimized for search engine indexing.
Key outcomes include:
Massive Reduction of Orphan Pages:
Improved Internal Linking Consistency:
Cleaner Architecture for Optimal Crawlability:
Hundreds of agencies and brands trust Scepter for predictable growth.
Salman, Matt and the team at Scepter Marketing were great to work with for developing my website. They were passionate in their commitment to make my business successful and their communications and updates were outstanding throughout the project. Your investment is well spent with Scepter Marketing.
Oddtails.
Scepter Marketing has been an incredible partner for our business! As the founder of ServiceRocket PRO, we needed a reliable and results-driven team to handle SEO for our clients, and Scepter Marketing has exceeded our expectations. Their expertise has helped our clients improve their search rankings, gain more visibility, and ultimately grow their businesses. They are professional, transparent, and truly care about delivering measurable results. If you’re looking for an SEO company that actually gets the job done, I highly recommend Scepter Marketing!
Founder of Service Rocket Pro
If you are the start ups and struggling with website design and development., then stop worrying and go to Scepter Marketing. As a startups, we struggled a lot to get the design we wanted, had it done twice before reaching out to Scepter Marketing with amount of doubt. To my surprise, they are so accommodative , understand your requirements, and delivers an high quality work. I myself think that I’m so picky on the design but I never got a push back. Remember, their input on the design & requirements really added value to the entire project. I would like to call out Matt, he is the man. He will never settle for less, always aim for great quality in his deliverables . I really loved working with this team. I will strongly recommend Scepter Marketing to everyone. Great work Scepter Marketing, Keep up the good work. Looking forward to work with you guys soon.
As a small business that uses an online platform to handle our iris rhizome sales, it is important for our e-commerce store and website to work seamlessly – and function professionally. After spending our first year as our own “do-it-yourself” web designers, we knew we needed help. Fortunately, we identified Scepter Marketing and Jennifer Smith. Jennifer & team are extremely knowledgeable in WooCommerce and WordPress. They completed our list of specific tasks & updates, and made important recommendations for additional areas of improvement. Communication throughout the project was excellent, and very timely. We experienced firsthand their quality work, and why they have high completion and customer satisfaction rates! We couldn’t be more pleased that we selected Scepter. Thank you!
Great working with Matt! When our site was hacked, I panicked! Matt was extremely gracious, insightful and sympathetic, helping and navigating to completion. He did a terrific job investigating the root of some very challenging issues with his end result being our website was cleaned from the hack. The job ended up taking longer than expected, but Matt hung in there with us and his communication was excellent and he offered us great advice to help keep our site more secure. We will be using Matt again as we have made the decision of having him be our “go to” guy for ALL our tasks and future projects. Thanks Matt for a great job and being a trusted Upwork professional. 5 Stars!
I have worked with Matt Hall at Scepter Marketing on a number of WordPress projects. I can’t say enough about the excellent quality of work, communication, and commitment to complete projects in the timelines I specify. Matt is my go-to for extremely advanced website repairs, maintenance, and security. He is knowledgeable and a tremendous asset to my team and business!
Seriously outstanding. Scepter Marketing is a breath of fresh air and a notoriously over-hyped space. If the number one thing that matters to you is rapid response time with a good attitude and results delivered as promised – look no further. Thank you for delivering on your word!
Matt and the Scepter team are great. They’re fast, friendly, and super bright when it comes to tech and development stuff. They’re reasonably priced and worth every scent.
Like their namesake, Scepter Marketing will elevate your company with the online marketing authority and authenticity it needs to thrive in todays marketplace. Matthew Hall and Corban Robbe helped me to find and tell my story so Grace Explorations could become everyones story. They are men of high character and inexhaustible creativity. They are very easy to work with and you always get the feeling like they really care about helping bring your dream to reality. Isn’t that what we’re all looking for in a marketing company? If that’s what you’re looking for you’ve found the right company – Scepter Marketing.
I’m so glad I found Scepter Marketing!! Very responsive, quick and accurate work, and Matt was easy to work with. I’m extremely happy and would gladly refer them.
Something Great Together.