3 Tips To Make Your White Label Partnership a Success

Designing a website is stressful. The path to writing the perfect copy is fraught with stress. Marketing requires spending time for no immediate results.

What the heck can you do to make ease these difficulties? Between layout and coding, web design takes huge chunks of your time. Writing copy means you have to research and edit continuously. Marketing means putting yourself out there on the regular, and between all these activities you’ve got a million other things going on.

It’d be nice to get this off your hands. You can with a white label agency, and they can send it all to you with your own brand name on it. But trusting someone to do the work for you can be crippling. Your project looks beautiful in your mind, but you’re afraid they won’t deliver. You’ve been up all night stressing over if you’re going to have to fix everything yourself. Implement these 3 tips to ensure your business with a white label goes smoothly.

Have a Vision

 Clearly communicate to the agency what your vision is. There’s nothing worse in any business partnership than when two people aren’t on the same page. Having a vision helps you keep your own team focused, and it can help you get exactly what you want from a white label. Not only can you tell them what your project specifications are, but you can also convey the meaning of your brand and have them inject your company’s vision in to your final product.

Give the agency examples of what you’re looking for. Show them a solid layout or sample of previous work. Make sure they clearly know what your standards are, and what you expect. Keeping your vision in mind when working with a white label will ensure the final product integrates smoothly to your business.

Make Your Communication Clear

It’s important you keep your communication professional. Another article was written here about the subject, and it goes without saying that no good partnership works without communication. Send those emails, reply to those emails. Make sure you’re getting updated on projects. It’s not fun when you’re in the dark about a project only to be given something at the end that isn’t to your specifications.

Set up regular meetings to overview how the project is coming along. Before you even start, you should make sure the agency knows exactly what you want, and understands your vision. The only way to get this is by keeping your communication lines open and active.

Don’t Settle for Second Best

 People settle for the runner up all the time, and without even knowing it. They believe that mediocre is good enough, and there’s no one out there that can fully provide what they want.

The trick to making your white label partnership work is by doing your research first. Make sure that who you’re going to be working with gets things done right, and has your back the whole time. Whether you’re looking for the best product or service, or a quick turnaround time, there’s a white label agency out there for you. If you’re looking for web design, copywriting, or app development, there’s someone out there who can indeed complete quality work for you.

Get in touch with us today (see the form on the right!) to start a conversation about how you could benefit from a white label partnership with us.

By | 2017-01-28T18:42:09+00:00 April 30th, 2016|Blog, White Label|0 Comments

About the Author:

Scepter Marketing is a full-scale, digital marketing agency operating out of Michigan's capital city. Get in touch with us today to start your next web project.

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