How to turn your WordPress installation into a high selling machine

Converting WordPress into a high selling machine is not a new thing. Rather, people are using various e-commerce plugins to convert WordPress into a selling machine. However, using plugins is not enough when you want to groom up your WordPress site as a top-flight salesperson. In this blog you will learn how you can convert your own WordPress site into a high selling machine.

Make your WordPress a Top-Flight Salesperson

WordPress top seller

A top-flight salesperson is treasured by every company. If you have a WordPress website, you can certainly make your own “salesperson.” Your website could be the salesperson for 24/7. It can engage your potential customers with more information about products or services. It can build trust, create a relationship with the visitors, and motivate them to select and buy any products.

But, is it really meeting your expectations? In short, is it merely helping your potential customers but not driving them psychologically to buy a product? Is it selling products from the store but not as efficient as you wished to be?

If the answer is “Yes”, then your website is not an automated selling machine. Here we are presenting step by step solution to convert your website into an automated selling machine.

Determine the USP or Unique Selling Point

Before you start stepping in to convert your website to an automated selling machine, you need to define the “USP” or Unique Selling Point of your business. What is USP?

It is a simple logic that if you are buying any product from any source (local store or online store), there must be a reason for selecting that particular seller. May be you like the features or looks of the store, may be the products come at a cheaper price or the high product quality. This particular reason could be marked as USP.

So, before converting your website into high selling machine you have figure out the “USP.” Next strategies will be developed based on this USP.

Step 1:  Promote Your USP like anything (social media)

promote your blog

The first step should be developing a unique marketing strategy and you need to put USP in the loop. You have to promote your USP like anything to grab the attention of maximum potential buyers. You can put your USP on header and WordPress is just the perfect place. You can use WordPress support services to create an attractive heading. You can also promote USP in the body content, but be careful of using overrated keywords. Besides, you can create a “main message with the USP” and put it on the home page. In that case, you will need experts like Wp Webhelp to create an awesome designed and fully functional home page.

Step 2:  Be Specific About What You Sell

Helping customers with sufficient information is good. However, you have to make sure that the product descriptions are not overloaded with unnecessary information. The seller has to be very precise and to the point when describing a product. Bullet points and bold highlights could be used to earn the attention of the viewers.

Always answer the buyer queries. It is easy to hire a VA and offer 24/7 customer support. Always remember that we belong to the oligopoly market, which is driven by the buyers. Hence, facilities like good customer support, easy checkout, and enrich-comparative product information/reviews do matter in terms of attracting potential customers. Don’t forget that you have access to hundreds of plugins that could be used for this purpose.

Step 3:  Help the Customers In Advance

help customers

Always help your customers before they start thinking of queries. But, how? For this, you have to dedicate a page for FAQ or Frequently Asked Questions. The FAQ section should consist of 10 to 12 relevant questions that frequently arise while dealing with any e-commerce site. You can either create a separate page for FAQ section or add this part under any service page.

If you feel troubled to decide which types of questions and answers are “ideal’ for FAQ, we will advise you to take inspiration from the big boys, such as Amazon, McDonald’s, e-bay etc. It is noticed that people can relate with the question and answer format easily. Hence, create short and questions with simple answers and appropriate links.

Step 4: Optimize Your Website from the Beginning

Success in search engine optimization means success in reaching maximum potential customers. If you start building WordPress site in favour of SEO from the first day, it will be the best move for your business. According to a research, more than 55% of the business persons are not familiar with SEO. With WordPress, you can use a number of plugins that can offer you certain SEO advantages.

Step 5: Focus on Web Designing

Focus on webdesigning

Web designing plays a crucial role when you are thinking to build an automated salesperson. Your site should have a modern and cut edge look to impress the users. You can see, the e-commerce filed is highly competitive. To stand out from the competition, you have to consider UX with extra priority. With WordPress, you can use WooCommerce plugin to design and develop the site and use hundreds of themes to improve it.

Step 6: Add Product Videos

Informing customers and engaging them with your site is important. For this purpose, we highly recommend for the use of Product Videos. Product videos are short and made in such a way that usually lures customers. If you want to promote certain products or want to increase sell of products, short videos can help you a lot. Use product videos on the top of the home page along with unique and reasonable contents. If you have offers on certain products, tag them on the page header.

Step 7: Customer Support

Customer service is very much important for an automated selling machine. In terms of the improvement of selling efficiency, build a well-structured customer support. You can use VA support for this purpose. Many WordPress care plans come with VA assistants at a reasonable price. The VA supports tracks and informs customers about the shipping time and price along with answering their feedback.

Five Best WordPress Plugins for E-commerce

WordPress is an efficient content management system that offers freedom of creating a blog site to develop a large e-commerce site. When you intend to build an e-commerce site with WordPress and convert it into a high selling machine, you have to select your “preferred” e-commerce plugin wisely. Here is a list of widely popular and useful plugins that you can certainly try:

WordPress is an efficient content management system that offers freedom of creating a blog site to develop a large e-commerce site. When you intend to build an e-commerce site with WordPress and convert it into a high selling machine, you have to select your “preferred” e-commerce plugin wisely. Here is a list of widely popular and useful plugins that you can certainly try:

WooCommerce

woocommerce

It is a free e-commerce plugin that empowers you to sell anything and everything. This A grade plugin now used by 30% of all online stores. This plugin is built and maintained by Automattic. Besides, they have a greater community always ready to help.

WP e-commerce

wp ecommerce

This plugin was launched in 2006 and gained its popularity within next few years. If you want to sell physical inventory or digital downloads, you are only one step away from the new level of e-business. The part best is, it offers free SSL and dozens of payment gateways.

MarketPress

marketplace

With 15 payment gateways, MarketPress is now one of the most favourite e-commerce plugins. It comes in both premium and a free version. It offers unlimited product variations along with coupons and discounts. You will be powered with AJEX cart and cart widget.

Jigshop eCommerce

jigoshop

This open source software is the advanced version of Jigshop, which is developed by Jigshop Limited. With Jigshop, you will have complete control in your store or e-commerce shop. It takes minimum set up time and has various payment gateways.

Cart66 Cloud

cart66

Cart66 Cloud is developed by Reality66. It is a sophisticated and secure approach towards WordPress e-commerce. The best part is, this plugin takes care of security responsibly and free you to think only about business.

Conclusion

With WordPress give wings to your business. It is easier to convert WordPress into an automated salesperson by all means. It is always easy to manage WordPress and use highly sophisticated themes to achieve a great look for the gallery. With WordPress, you can decorate your store like the way you want it. Throughout this blog, we offered 7 easy steps to convert WordPress into your automated salesperson. Hope it will help you. Stay tuned for more related posts.

By | 2017-09-13T17:34:10+00:00 August 22nd, 2017|Blog|1 Comment

About the Author:

David Statham is attached with Website Design and Development since past six years. David believes in sharing knowledge and enlighten those who are novice in Website Design and Development field, which influenced him to become a professional blogger in this field.

One Comment

  1. Dstatham3 | Pearltrees August 23, 2017 at 8:52 am - Reply

    […] How to turn your WordPress installation into a high selling machine. Converting WordPress into a high selling machine is not a new thing. Rather, people are using various e-commerce plugins to convert WordPress into a selling machine. However, using plugins is not enough when you want to groom up your WordPress site as a top-flight salesperson. In this blog you will learn how you can convert your own WordPress site into a high selling machine. […]

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