Introduction to Search Engine Optimization
Whether you’ve owned a website before or not, a lot of people don’t know what search engine optimization (SEO) is. Especially ‘Shopify Search Engine Optimization’ might mean very little to you. You may have even heard the term and know it relates to websites, maybe search engines. But it’s just one of those computer words that don’t really have anything to do with your business, right?
If you were thinking “right”, keep reading! SEO can help you take your business to the next step. Ever wonder why certain sites made it to the top of the search list? Maybe it was just popular. However, It was actually something that you can do yourself: a way of formatting your text so that the search engine algorithm can find you more easily. That’s SEO. Our team of search engine optimization experts here at our local web agency, Scepter Marketing, is here to tell you everything you need to know.
What is SEO?
As mentioned above, SEO stands for Search Engine Optimization. Basically, web searches use search engine optimization to identify which links should show up at the top when people run searches on popular engines like Google or Microsoft Edge. Using proper SEO formatting can ensure that your website is very visible when people search for your subject matter. When you’re searching on Google, it’s not looking for the most popular page that matches your search, it’s looking into a lot of things, including how well you’ve designed your page to make whatever terms that were used in the search present and in a prominent place.
So What is Shopify Search Engine Optimization?
Once you have a Shopify store up and running, you’ll be able to check your dashboard. Your dashboard will show you any stats you need, including which search engines are visiting your site. Shopify comes with some nice features already built in, like options to edit title tags, meta descriptions, and URLs for your site.
Title tags are used on search engine results pages to show little bits of your text, good for both SEO and social sharing. If this is starting to seem confusing, don’t worry – Shopify search engine optimization covers most of the basics by default. The more content you include in your description or your blog post, the more chance you have of building a site that can be found easily on Google or other search engines.
Do I Need To Go Through With Shopify Search Engine Optimization?
You could certainly run a website for yourself through Shopify without going further to optimize your SEO. But with the tools that Shopify search engine optimization provides, it’s not too difficult to learn and format it into your websites. Using proper SEO will make your website appear up higher on Google. Eventually, it will drive more business to you because you are easier to find.
We Can Help You With Your Shopify Search Engine Optimization
Are you reading this page and sitting here confused about how SEO works? Wondering how some people get their websites in the first several listing spots? Do you want to achieve the same for your business but don’t have the time or patience to study Shopify search engine optimization? Get in touch with our experts. Our search engine optimization team of experts here at Scepter Marketing know SEO inside and out. They will be able to format your site so that it gets as many visitors as you can serve.