On-Site Search Engine Optimization2017-12-13T08:22:58+00:00

What is on-site search engine optimization?

On-site search engine optimization is the active control of all elements within your website to improve your rankings with search engines. It is an aspect of search engine optimization where businesses can exert greater control. They can influence the internal factors that affect the overall rankings of their site.External factors that also affect their rankings, such as external link building, are outside the scope of on-site search engine optimization. In order for your business to be successful, it is vital that is capable of improving its SEO rankings by boosting on-site search engine optimization. Here at Scepter Marketing, we have extensive experience in the industry that has helped us optimize the websites of many businesses. Let us show you how our services can help you with on-site search engine optimization.

Why have on-site search engine optimization?

Optimizing your web page helps your target customers find it easier. Furthermore, it improves your site’s customer experience as some modifications contribute to the overall user-friendly experience. All these factors contribute to your overall rankings in the search engines. A high search engine ranking means more visibility and opportunities for higher sales conversion.

How does on-site search engine optimization work?

Each element on your business site can influence how search engines will rank it. These core elements include your site’s header tags, title tags, Meta descriptions, content, and URL. Other elements that could affect your site’s ranking are the number of plug-ins and extensions, loading speed, and mobile user interface.

Seems like a lot of stuff to consider just to get good rankings. But that is how the most popular and powerful search engine, Google, wants businesses to construct their sites to rank better. It helps improve user experience online. Considering on page optimization is a necessity when taking your business online.

Getting started with on-site search engine optimization

Fortunately, services like search engine optimization are there to help business improve their search engine rankings. The Scepter Marketing team can help your business attain better visibility and improve current online marketing strategies. A business site without on-site search engine optimization will never outdo its competition that opts for its service. Furthermore, your site could potentially rank better bigger business sites when your page is fully optimized.

On-site search engine optimization begins with:

Meta descriptions

Meta descriptions provide snippets for search engines and users to know what the content of your page is about. It is one of the first elements considered by search engines to in deciding whether your page is relevant to what the searcher is looking for. Meta descriptions should contain keywords users used to search for relevant information.

Meta descriptions should be constructed as a summary of what your page is about between 155 to 165 characters. Some recommend 113 characters for a friendlier mobile interface.

Title Tags

Your content should be relevant to what your title tag says. If your site’s content has a title tag about on-site search engine optimization, it should talk about on-site search engine optimization. The title tag is also key areas for keyword placement. Search engines and people could immediately identify the title contains relevant information pertaining to their search.

Header Tags

You may also place keywords under the header tags if it emphasizes concepts related to the content. The supporting paragraphs should talk about what the header tag contains and how it supports the overall title. However, be wary about stuffing the words all over your content. Keyword stuffing is a poor SEO practice that does not provide a good user experience. It makes content less legible for people and it can lower your site’s ranking.

Keyword Placement

Properly using keywords makes your content legible and relevant to both search engines and people. You should tactfully organize these words in sentences that make sense. If your keyword density reaches 5.5%, reevaluate your page.

Make Your Site Mobile-Friendly

Google’s recent update of its search engine has brought about a shift of trends in web development. It now favors sites that optimize their pages for mobile devices and pursue responsive web development.

Help Your Site Load Faster

People have little patience when browsing the Internet. If a site takes more than three seconds to load, nearly half the people browsing seek the content they need elsewhere. Faster loading sites contribute to a better user experience.


These are just a few of the many elements to consider when you are optimizing your site. While it can be a daunting task to do it by yourself, you do not need to. Scepter Marketing team can analyze your business pages and help identify common pitfalls of your site. Once you identify these areas, you can make viable changes to correct and ultimately improve your overall rankings.