By now everyone knows that Facebook has over 500 Million users and would be the third most populated country if it was a country! This brief post will cover how small businesses can begin utilizing Facebook to retain their customers.
Alright, so first things first, in order to utilize the power of Facebook, you must first be on Facebook! You need to have a Facebook Fan Page set up for your business which is just like a personal Facebook profile but only for your business. This profile should have all of your business information listed on it from your phone number, to your website, to other details about your business such as the area that you cover, your menu or list of services, etc. And be sure to upload a nice picture as well! In fact, upload a few pictures of your work force and of happy customers. This will help show new consumers that your company is a great company to do business with because you are friendly and others already do business with you.
The second thing you need to do, once your Facebook Fan Page is set up is to have someone publish status updates to your new page. These status updates should include things such as specials or promotions that your company is running, interesting information that will help educate your followers about products or services your company or organization offers, or anything else that adds value to your followers such as jokes, funny videos, informative articles, or blog posts. The important thing to remember at this step is that these updates must be consistent!! Nothing is worse than a Facebook Fan Page that hasn’t been updated in over a month, so make sure whoever you hire is reliable!
Now, the million dollar question is this, “How do you get people to follow you on Facebook now that you’re all set up?” Well, there are many ways to do this, but perhaps the most effective way to do so is to announce that you are now on Facebook using the advertising mediums you already have in place! Put a Facebook icon on all of your business cards, brochures, and print ads with the phrase “connect with us on Facebook” or something similar. Announce that consumers can connect with you on Facebook during your radio commercials or TV spots as well. This will begin to drive traffic to your new Facebook page so that you can build an audience to market to over and over.
The cool thing about Facebook, is that every time someone “likes” your Facebook Fan Page, all of their Facebook friends can see it! This means that you will be getting free exposure every time you drive a new follower to your Facebook Fan Page. This is what is commonly known as the “viral” nature of social media. Facebook and other social media sites like Twitter or LinkedIn can help businesses like yours get awesome exposure for little to no money after set up!
Hopefully, you’ve found this post helpful! If you would like additional information about having your Facebook Fan Page professionally set up and managed, please check out link: Social Media Management Otherwise, stay tuned for more great tips and tricks to help your business!