Scepter Marketing

After almost a year, we have finally launched the beta version of our new Lansing based, business directory called Connect Orange! With nearly 2000 profiles for Lansing businesses, we are confident that Connect Orange will make a splash in the Lansing community. Connect Orange offers consumers the ability to easily find local companies, rate and review them, add them if they do not yet have a listing, share them with their friends, and do all of this in style! It also allows users to submit coupons they have found to the site for the community to take advantage of. It  [ Read More ]

The new year is a great time to assess business strategies and to establish a sound plan for your business’s future. Here at Scepter Marketing, we are doing just that! We wanted to share with you what we are planning to do with our marketing so that you have a blueprint to copy. We always try to learn from the experts and have found one of the best ways to learn is simply to copy what they do. We have broken down our plan into two sections: principles that we are endeavoring to apply on a new level and practices  [ Read More ]

You’ve probably seen the commercials, but in case you weren’t paying attention you ought to know about Bing. Bing is a search engine designed by MicroSoft and is the biggest competitor to Google in terms of search. Bing actually merged with Yahoo’s search awhile back as well making Bing a major player in the search engine space. While they are still a distant second to Google, a recent interview with a Bing representative on SEOmoz unveils a whole lot of reasons why any business, including small businesses, should not only be aware of Bing, but should start to take advantage  [ Read More ]

For Immediate Release: 10-28-11 This coming November, Scepter will be launching a revamped version of their Lansing business directory. This directory will provide a great place for Lansing consumers to connect with small businesses and vice versa. The directory site is similar in concept to the Yellow Pages but exclusively for Lansing. This directory will provide businesses with the ability to either create or claim their business listing on the site. Consumers can then contact the business via the contact information on these profiles as well as add businesses of interest to their favorites. Additional features include: Yipit Daily Deal  [ Read More ]

There are several amazing things brewing here at Scepter and we wanted to let you in on one of our latest projects. As is the case with most of our projects, we are extremely excited to be announcing this new project which, God willing, is one of many to come! So with that… Meet the Lansing Network Being that Scepter Marketing is based in Lansing, MI, we want to do all we can to ensure that our city grows and prospers. Those who don’t live in the Capitol City, may not know that we’ve have had some relatively tough times  [ Read More ]

Many business owners are overwhelmed when it comes to the internet and they aren’t quite sure where to start. Here is a quick 3 point guide to help any small business get started marketing their business and website online. We are going to assume that the business already has a website and a Facebook page like we’ve talked about. 1) Get Your Site Listed in Directories – Believe it or not, people still use directories to find local businesses. The “big 3″ of local business directories are Google’s Places pages, Yahoo Local, and Bing Local. If you do NOTHING else,  [ Read More ]

Lately I have been working on some lead capture pages for a website called The Sponsoring System. While this website is not really a small business website per se, I thought that the lessons small businesses could learn from a brief walk-through of the lead capture pages might be beneficial since the same essential concepts apply for any website which is trying to convert visitors into customers. A lead capture page, for those who are unfamiliar with the term, is a page that is specifically designed to compel a visitor to connect with the business in some way. Traditionally, this  [ Read More ]

  WordPress Coffee Theme This is a minimalist wordpress coffee theme that is perfect for anyone wanting to write coffee related content. The header and footer have a burlap sack texture which gives this theme an authentic feel. The beautiful tan gradient cascades from tan to white as one scrolls down the page coming into full white just in time for the beans that appear to be spilling out of the footer. This theme is a two-column theme and is equipped with the ability to change the top advertisement spot to whatever you would like. Click here to preview the  [ Read More ]

I remember when I first started learning the ins and outs of SEO a couple of short years ago. Anyone starting to study SEO will quickly learn the basics of SEO which can basically be stated in two rules: To get higher rankings you need to… Optimize your website for Google, Bing, and other search engines Build links to your website That is the bottom line of SEO. However, there is a ton of information out there that is just plain fallacious, usually because it’s old. In case you didn’t know, we now live in the 21st century where things  [ Read More ]

Nearly everyone uses the internet to search for information that interests them. People search for information about companies, schools, local businesses, products, services, certifications, and just about everything else. Because of this, the internet has become the place to be for those companies who want to bring in new customers and new business. In order to be effective online a business needs two things. Firstly, it needs a website. Having a professional website allows your company to make a great first impression with the prospective customers who visit your site. But having a great website is not enough. The second  [ Read More ]