Why Your Local Marketing “Doesn’t Work”
Posted by on May 23, 2012 in Blog | 0 comments
Talk to any local business owner and he or she will have 100 stories of marketing dollars that they through into the marketing abyss. Whenever marketing dollars don’t bring forth a positive rate of return, most people assume that it was the marketing medium (internet, tv, radio, coupon) that didn’t work. Well, I have news for you, and you may not...
Read MoreLansing SEO
Posted by on Mar 31, 2012 in Blog, SEO | 0 comments
Looking to move your site up the search engine results pages for your Lansing-based company? Here is your complete guide. Step 1: Keyword Research The first thing you need to do is figure out what Lansingites are searching for when they are looking for the products or services that you offer. In SEO terms, the keywords “Lansing Marketing,”...
Read MoreIntroducing Connect Orange – Connect With Local Consumers
Posted by on Jan 7, 2012 in Blog, Internet Marketing | 0 comments
After almost a year, we have finally launched the beta version of our new Lansing based, business directory called Connect Orange! With nearly 2000 profiles for Lansing businesses, we are confident that Connect Orange will make a splash in the Lansing community. Connect Orange offers consumers the ability to easily find local companies, rate and review them,...
Read MoreOur Marketing Plan for the New Year 2012 (Feel Free to Copy!)
Posted by on Jan 3, 2012 in Blog | 0 comments
The new year is a great time to assess business strategies and to establish a sound plan for your business’s future. Here at Scepter Marketing, we are doing just that! We wanted to share with you what we are planning to do with our marketing so that you have a blueprint to copy. We always try to learn from the experts and have found one of the best ways...
Read MoreWhy You Should Pay Attention to Bing
Posted by on Nov 3, 2011 in Blog, SEO | 0 comments
You’ve probably seen the commercials, but in case you weren’t paying attention you ought to know about Bing. Bing is a search engine designed by MicroSoft and is the biggest competitor to Google in terms of search. Bing actually merged with Yahoo’s search awhile back as well making Bing a major player in the search engine space. While they are...
Read MoreHelping Lansing Small Businesses Connect With Customers
Posted by on Oct 29, 2011 in Blog, Internet Marketing | 0 comments
For Immediate Release: 10-28-11 This coming November, Scepter will be launching a revamped version of their Lansing business directory. This directory will provide a great place for Lansing consumers to connect with small businesses and vice versa. The directory site is similar in concept to the Yellow Pages but exclusively for Lansing. This directory will...
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