Scepter Marketing

After almost a year, we have finally launched the beta version of our new Lansing based, business directory called Connect Orange! With nearly 2000 profiles for Lansing businesses, we are confident that Connect Orange will make a splash in the Lansing community. Connect Orange offers consumers the ability to easily find local companies, rate and review them, add them if they do not yet have a listing, share them with their friends, and do all of this in style! It also allows users to submit coupons they have found to the site for the community to take advantage of. It  [ Read More ]

For Immediate Release: 10-28-11 This coming November, Scepter will be launching a revamped version of their Lansing business directory. This directory will provide a great place for Lansing consumers to connect with small businesses and vice versa. The directory site is similar in concept to the Yellow Pages but exclusively for Lansing. This directory will provide businesses with the ability to either create or claim their business listing on the site. Consumers can then contact the business via the contact information on these profiles as well as add businesses of interest to their favorites. Additional features include: Yipit Daily Deal  [ Read More ]

Many business owners are overwhelmed when it comes to the internet and they aren’t quite sure where to start. Here is a quick 3 point guide to help any small business get started marketing their business and website online. We are going to assume that the business already has a website and a Facebook page like we’ve talked about. 1) Get Your Site Listed in Directories – Believe it or not, people still use directories to find local businesses. The “big 3″ of local business directories are Google’s Places pages, Yahoo Local, and Bing Local. If you do NOTHING else,  [ Read More ]

By now everyone knows that Facebook has over 500 Million users and would be the third most populated country if it was a country! This brief post will cover how small businesses can begin utilizing Facebook to retain their customers. Alright, so first things first, in order to utilize the power of Facebook, you must first be on Facebook! You need to have a Facebook Fan Page set up for your business which is just like a personal Facebook profile but only for your business. This profile should have all of your business information listed on it from your phone  [ Read More ]

In case you didn’t hear the news, the community buying site known as Groupon turned down Google’s offer to buy the company for a measly 6 BILLION dollars. However, missing out on this deal hasn’t stopped Google from reaching out to local businesses one bit. If you’ve been following the news at all, Google has recently hired a few hundred employees to start calling small businesses in order to reach out to them to promote two of their latest products Google Tags and Google Boost. Google Tags is the ability for a small business to purchase a “tag” – a  [ Read More ]

Dear small business owner, I know that if you are like most small business owners, you are being effected by the economic situation. For you it has probably resulted in fewer sales, lower volume of customers, and perhaps you’ve even thought about letting some workers go because you just can’t afford to pay them anymore. I know, it sucks and that’s life. Or is it…? In hard times like this there is always a guy that you know or heard of who’s business doesn’t seem to be taking any hits at all. In fact, you’ve probably heard about some companies  [ Read More ]

Local businesses MUST be online! The time is coming when either a business will be online, or they will get dominated by their competitors. Why is this do you ask? Because the search engines are the new yellow pages. Going to the computer, loading up Google, and typing in a phrase like “Lansing, MI Plumber” takes 30 seconds and makes flipping through the phone book seem like an eternity. The  search engines are also now displaying maps that show the addresses and geographic location of these local businesses. And as if instant results weren’t enough, the search engines are allowing  [ Read More ]

Local Ad Link Local Ad Link is a company that blasted on to the internet marketing scene in late 2008 – early 2009. They had one of the best affiliate programs that I have ever seen for the “average Joe” affiliate. As a company, they were poised to do great things. Headed up by Mr. Bob McNulty, the mastermind behind the Home Depot business model, Local Ad Link made a lot of progress right out of the gate. Some of LocalAdLink’s clients reported amazing results too. There was a video that I saw once where a guy was showing up  [ Read More ]