Scepter Marketing

After almost a year, we have finally launched the beta version of our new Lansing based, business directory called Connect Orange! With nearly 2000 profiles for Lansing businesses, we are confident that Connect Orange will make a splash in the Lansing community. Connect Orange offers consumers the ability to easily find local companies, rate and review them, add them if they do not yet have a listing, share them with their friends, and do all of this in style! It also allows users to submit coupons they have found to the site for the community to take advantage of. It  [ Read More ]

The new year is a great time to assess business strategies and to establish a sound plan for your business’s future. Here at Scepter Marketing, we are doing just that! We wanted to share with you what we are planning to do with our marketing so that you have a blueprint to copy. We always try to learn from the experts and have found one of the best ways to learn is simply to copy what they do. We have broken down our plan into two sections: principles that we are endeavoring to apply on a new level and practices  [ Read More ]

You’ve probably seen the commercials, but in case you weren’t paying attention you ought to know about Bing. Bing is a search engine designed by MicroSoft and is the biggest competitor to Google in terms of search. Bing actually merged with Yahoo’s search awhile back as well making Bing a major player in the search engine space. While they are still a distant second to Google, a recent interview with a Bing representative on SEOmoz unveils a whole lot of reasons why any business, including small businesses, should not only be aware of Bing, but should start to take advantage  [ Read More ]

For Immediate Release: 10-28-11 This coming November, Scepter will be launching a revamped version of their Lansing business directory. This directory will provide a great place for Lansing consumers to connect with small businesses and vice versa. The directory site is similar in concept to the Yellow Pages but exclusively for Lansing. This directory will provide businesses with the ability to either create or claim their business listing on the site. Consumers can then contact the business via the contact information on these profiles as well as add businesses of interest to their favorites. Additional features include: Yipit Daily Deal  [ Read More ]

There are several amazing things brewing here at Scepter and we wanted to let you in on one of our latest projects. As is the case with most of our projects, we are extremely excited to be announcing this new project which, God willing, is one of many to come! So with that… Meet the Lansing Network Being that Scepter Marketing is based in Lansing, MI, we want to do all we can to ensure that our city grows and prospers. Those who don’t live in the Capitol City, may not know that we’ve have had some relatively tough times  [ Read More ]

Nearly everyone uses the internet to search for information that interests them. People search for information about companies, schools, local businesses, products, services, certifications, and just about everything else. Because of this, the internet has become the place to be for those companies who want to bring in new customers and new business. In order to be effective online a business needs two things. Firstly, it needs a website. Having a professional website allows your company to make a great first impression with the prospective customers who visit your site. But having a great website is not enough. The second  [ Read More ]

If you’ve had a website with a contact form for any length of time, you have probably gotten an email from one of them claiming that they can get you great results in the search engines by doing XYZ marketing tactics. I recently had a prospective client who was trying to sell his book, ask me to compare and contrast a competing company’s SEO services with my services. I figured that this information would be helpful to others of you as well who are considering purchasing SEO services to get you more exposure and more traffic. I have no idea  [ Read More ]

Today I ran into a pretty darn frustrating problem. I had moved a wordpress-based client website offline to work on it and somehow lost ALL of my interior pages. My home page, the index.php page, came up fine, but every link I clicked on led me to a 404 Not Found Page. After double-checking that the wordpress database had been moved properly, I started poking around online. As you probably know, trying to figure out the solution to your problem online can be just as frustrating as the problem itself. I figured I would post this solution in the hopes  [ Read More ]

If you are a small business owner or manager, you’ve probably already gotten a call from one of the daily deal sites. Now there is a right way and a wrong way to use daily deals. Recently, TechCrunch has reported on the wrong way to do daily deals – ie., using them as a Hail Mary to pay the bills today and hoping things work out by the time all of the deals actually come in. This post will provide you with some great tips on how to use daily deals the right way – a way that allows you  [ Read More ]

DRM International Learning Center Over the last few months I’ve been working with a client who offers CNA Classes in Michigan to prepare students for their CNA (certified nurses assistant) state exam. The campaign has been going well so far. When we began this company was not ranked anywhere in the top 1000 positions in Google for any keyword term related to their niche. After fiddling with the on page factors of their site, we were able to get them in the top 100 for ten relevant terms. Since then, it has been an ongoing process of link building to  [ Read More ]