Many business owners are overwhelmed when it comes to the internet and they aren’t quite sure where to start. Here is a quick 3 point guide to help any small business get started marketing their business and website online. We are going to assume that the business already has a website and a Facebook page like we’ve talked about. 1) Get Your Site Listed in Directories – Believe it or not, people still use directories to find local businesses. The “big 3″ of local business directories are Google’s Places pages, Yahoo Local, and Bing Local. If you do NOTHING else, [ Read More ]
Archive for September, 2011
Lately I have been working on some lead capture pages for a website called The Sponsoring System. While this website is not really a small business website per se, I thought that the lessons small businesses could learn from a brief walk-through of the lead capture pages might be beneficial since the same essential concepts apply for any website which is trying to convert visitors into customers. A lead capture page, for those who are unfamiliar with the term, is a page that is specifically designed to compel a visitor to connect with the business in some way. Traditionally, this [ Read More ]
WordPress Coffee Theme This is a minimalist wordpress coffee theme that is perfect for anyone wanting to write coffee related content. The header and footer have a burlap sack texture which gives this theme an authentic feel. The beautiful tan gradient cascades from tan to white as one scrolls down the page coming into full white just in time for the beans that appear to be spilling out of the footer. This theme is a two-column theme and is equipped with the ability to change the top advertisement spot to whatever you would like. Click here to preview the [ Read More ]
