Scepter Marketing

From time to time, Scepter Marketing has the privilege of working partnering with companies or organizations to help them get started and grow. One of the organizations that we have partnered with is called Get Rooted. Get Rooted, pioneered by Jerome Vierling of Soundsgood Records, is a Christian discipleship program that aims to help students and adults alike grow in Christ. Get Rooted was an idea that was birthed out of Vierling’s vision to reach the youth of America through one of the most influential types of music today – Hip-Hop. After recording albums and touring, Vierling began to observe that there was  [ Read More ]

If you are a small business owner or manager, you’ve probably already gotten a call from one of the daily deal sites. Now there is a right way and a wrong way to use daily deals. Recently, TechCrunch has reported on the wrong way to do daily deals – ie., using them as a Hail Mary to pay the bills today and hoping things work out by the time all of the deals actually come in. This post will provide you with some great tips on how to use daily deals the right way – a way that allows you  [ Read More ]

DRM International Learning Center Over the last few months I’ve been working with a client who offers CNA Classes in Michigan to prepare students for their CNA (certified nurses assistant) state exam. The campaign has been going well so far. When we began this company was not ranked anywhere in the top 1000 positions in Google for any keyword term related to their niche. After fiddling with the on page factors of their site, we were able to get them in the top 100 for ten relevant terms. Since then, it has been an ongoing process of link building to  [ Read More ]

In the past few weeks, I’ve been privileged to be take on some different types of projects that I’ve not been accustomed to. Here is a brief overview of some of these projects: BDealer – This is a Michigan based website that helps dealerships save money by selling cars directly to each other. This is a WordPressed based site that I have tailored to our needs, having started with a premium theme. The website, set to launch in a couple weeks, has stretched me to learn more about both WordPress and PHP. Historically, I have relied on the rest of  [ Read More ]