By now everyone knows that Facebook has over 500 Million users and would be the third most populated country if it was a country! This brief post will cover how small businesses can begin utilizing Facebook to retain their customers. Alright, so first things first, in order to utilize the power of Facebook, you must first be on Facebook! You need to have a Facebook Fan Page set up for your business which is just like a personal Facebook profile but only for your business. This profile should have all of your business information listed on it from your phone [ Read More ]
Archive for December, 2010
In case you didn’t hear the news, the community buying site known as Groupon turned down Google’s offer to buy the company for a measly 6 BILLION dollars. However, missing out on this deal hasn’t stopped Google from reaching out to local businesses one bit. If you’ve been following the news at all, Google has recently hired a few hundred employees to start calling small businesses in order to reach out to them to promote two of their latest products Google Tags and Google Boost. Google Tags is the ability for a small business to purchase a “tag” – a [ Read More ]
Email is one of the most important tools for small business owners and managers to have in their marketing toolbox. There is arguably no cheaper way to stay in touch with current customers than to capture their email addresses and market to them again and again. This ability to connect to your customer base via email is powerful and should be the first step you should take into the world of online marketing. According to the Direct Marketing Association, email marketing returned an average of $57.25 for every $1 spent on it! This only reflects the maxim that it takes [ Read More ]
