Scepter Marketing

I guess the first rule of marketing isn’t that apparent to those who have never really studied marketing so I have decided to lay it out for you. The first rule in marketing is simply: Don’t talk to people about your stuff, talk to them about their issues and problems. It’s amazing to me how many marketing pieces that I still see today that clearly do not take this rule into account. As the old adage goes, the person who buys a drill doesn’t want a drill, he wants a hole. Therefore, talking about how nice the drill looks or  [ Read More ]